Want to Enter the Chinese Crypto Market? Start with These 10 Chinese-Speaking KOLs

According to the 2024 Asia Market Reports from Chainalysis, PANews, and CoinGecko, the number of crypto users in the Chinese-speaking region has surpassed 120 million, with over 65% of new project awareness coming from social media KOLs rather than official advertisements or search channels.


More crucially, most Web3 users trust “familiar recommendations in a Chinese context” and “first-hand experience sharing,” making Chinese-speaking KOLs highly effective for project cold starts, airdrop conversions, user education, and community building. If you’re a Web3 project looking to break into mainland China, Hong Kong, Taiwan, or the Southeast Asian Chinese market, partnering with KOLs is the fastest and most effective first step.


Below, we’ve carefully curated a list of 10 Chinese-speaking KOLs worth collaborating with, covering various verticals from DeFi to NFTs, wallets to memes, to help you precisely target the Chinese crypto market and seize early opportunities!



1. Zuoye Jie Ni Chao (Copy My Homework)

  • Platform: X (Twitter)
  • Followers: ~51K
  • Link: https://x.com/chaozuoye
  • Overview: Focuses on on-chain practical tutorials, wallet tools, and DeFi tasks with clear, actionable content.
  • Why Follow:He excels at “executable” tutorial-style content, breaking down complex Web3 interaction processes into step-by-step guides with visuals, making him highly popular among new users. Ideal for campaigns involving task-based activities or feature guides.Additionally, his followers are highly engaged, and when paired with community promotions and airdrop mechanisms, he delivers strong conversion efficiency, especially for driving registrations, wallet usage, or platform interactions. Check out more top KOL resources for free!

2. Hua Lun (Flower Wheel)

  • Platform: X (Twitter)
  • Followers: ~41K
  • Link: https://x.com/hualunjiejie
  • Overview: Focuses on NFTs and blockchain gaming ecosystems, specializing in illustrated analyses and user education content.
  • Why Follow:Her visually engaging posts are highly readable and shareable, perfect for building awareness for content-heavy NFT and blockchain gaming projects.If you aim to reach secondary creator communities or expand to non-speculative audiences, her influence can amplify your project’s cultural and brand value.
📮 Need contact details, quotes, or customized marketing plans for KOLs on this list? Contact [ChainPeak] — we’ve successfully built Chinese KOL marketing systems for over 100 Web3 projects, helping you efficiently drive Chinese user growth!


3. 0xdahua

  • Platform: X (Twitter)
  • Followers: ~34K
  • Link: https://x.com/0xdahua
  • Overview: A logic-driven influencer focusing on DeFi, mechanism design, and macro structures.
  • Why Follow:Specializing in economic models, token design, and staking strategies, he quickly attracts technical and research-oriented users.For projects releasing mechanism upgrades, secondary market strategies, or new models, partnering with him can enhance professional credibility and community trust.

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4. 0xCrypto Wizard

  • Platform: X (Twitter)
  • Followers: ~30K
  • Link: https://x.com/Cryptowushi
  • Overview: Tracks small-cap projects and on-chain data dynamics with sharp instincts and quick responses.
  • Why Follow:Known for spotting early-stage projects, he’s often the first amplifier for new project launches, ideal for teams needing a cold start or early awareness.He also emphasizes real interaction data, often testing and showcasing project experiences firsthand, guiding target users to complete tasks and conversions effectively.

5. Prophet

  • Platform: X (Twitter)
  • Followers: ~88K
  • Link: https://x.com/Crypto_He
  • Overview: Focuses on market trends, on-chain sentiment, and news aggregation.
  • Why Follow:Skilled at amplifying information by leveraging market sentiment fluctuations, ideal for timed exposure during TGEs, launches, or token issuances.His content, combining charts with straightforward commentary, sparks widespread discussion and significantly aids community engagement.

6. BitHappy

  • Platform: X (Twitter)
  • Followers: ~21K
  • Link: https://x.com/bithappyx
  • Overview: Lighthearted and humorous style with frequent community interaction, adept at creating giveaways and trending topics.
  • Why Follow:Acting like a “community vibe leader,” he uses playful language and quirky visuals to boost user participation, perfect for sparking early engagement in campaigns or community fission. Ideal for giveaway retweet campaigns or incentive-driven interactions to quickly drive buzz and participation.

7. Crypto Trader Zhu Yidan

  • Platform: X (Twitter)
  • Followers: ~12K
  • Link: https://x.com/doushi0503
  • Overview: A Web3 cultural KOL specializing in NFT and art project storytelling and appreciation.
  • Why Follow:Capable of deeply conveying the cultural value and creative vision behind NFTs, ideal for brands pursuing “aesthetics + storytelling.”Paired with “art appreciation + creator interviews,” he can foster emotional resonance and build high-quality communities.

8. Wu Yan (Faceless)

  • Platform: X (Twitter)
  • Followers: ~80K
  • Link: https://x.com/WY_mask
  • Overview: Focuses on privacy protocols and anonymous communication technologies, with a high technical threshold but precise vertical reach.
  • Why Follow:With a dedicated audience in the privacy sector and long-term focus on protocols like Nym, Ironfish, and Mask, he offers a clear knowledge map.For projects involving privacy protection, anonymous identity, or anti-censorship communication, collaborating with him builds a highly credible technical community trust entry point.

9. Loser Queen

  • Platform: X (Twitter)
  • Followers: ~37K
  • Link: https://x.com/love_doge123
  • Overview: A meme culture promoter, excelling at driving topics and meme-based activities.
  • Why Follow:Her fast-paced, topic-driven content makes her a top choice for meme projects aiming to create viral buzz, especially during bull markets.Ideal for designing “challenge relays” or “meme contests” to rapidly expand social reach and trigger secondary community creation.

10. Dreaming of Becoming a Scientist

  • Platform: X (Twitter)
  • Followers: ~20K
  • Link: https://x.com/Btc_Crush
  • Overview: A Bitcoin-focused educator specializing in foundational tutorials, tool guidance, and trend analysis.
  • Why Follow:For products targeting BTC holders (e.g., wallets, wealth management, cross-chain bridges), he serves as an educational guide.His steady, trustworthy content style, paired with “tutorial videos + one-click registration + reward incentives,” boosts user conversion rates.


Conclusion


The Chinese crypto market holds immense potential, but its unique regulatory environment and community-driven nature require brands to adopt precise marketing strategies. KOLs, as bridges connecting brands and users, not only boost project exposure but also accelerate market penetration through trusted endorsements. The 10 Chinese-speaking KOLs recommended in this article cover diverse sectors from meme coins to DeFi, BTC ecosystems to emerging blockchains, catering to various project types and budgets. In 2025, competition in the Chinese crypto market will intensify, and strategic partnerships with these KOLs will help you seize early opportunities and build lasting competitive advantages. By continuously tracking market trends and KOL performance, you can dynamically optimize strategies to stay ahead in the fast-evolving crypto ecosystem.



Frequently Asked Questions


Q1. Followers vs. Engagement—Which Matters More?

Engagement is more critical. KOLs with high followers but low engagement may have inflated metrics. Check comment section quality, whether discussions are genuine, and if they trigger secondary sharing.


Q2. How to Allocate Marketing Budgets Effectively?

Opt for a mixed approach: for limited budgets, choose 3–5 mid-tier KOLs; with ample budgets, add top-tier KOLs and task incentives for amplified reach.


Q3. How to Verify a KOL’s Reliability Before Collaboration?

Review their past project collaborations, check if they disclose partnerships, provide clear data feedback, and request content plans with estimated exposure and engagement metrics.


Q4. Why Choose KOLs Over Traditional Advertising?

KOLs far outperform traditional ads in the crypto market. According to a 2023 Weibo report, KOL marketing conversion rates are three times higher than traditional ads at lower costs. KOLs build user trust through authentic content and community interaction, critical in the trust-sensitive crypto market.


Q5. What Are the Advantages of Partnering with ChainPeak?

As an agency, we offer bulk negotiation power, securing prices far below direct project outreach. Long-term partnerships enjoy customized packages and annual discounts, saving over 30% in costs.


Additional Resources You May Need:

Website: https://chainpeak.pro/

Official Twitter: https://twitter.com/chainpeak

Global KOL Resource Group: https://t.me/globalcryptokol

Global Moderator Resource Group: https://t.me/web3modglobal

Schedule an Online Meeting: https://calendly.com/chainpeak/30min

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