How much does Web3 Project KOL cooperation cost? Global platform KOL promotion price disclosure (2025 version)

In Web3 marketing, KOL (Key Opinion Leader) partnerships are a go-to for grabbing users and building brand buzz. But costs vary wildly depending on the platform, region, and influence level. Knowing these price ranges helps projects nail down a smart promo budget.


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KOL Partnership Price Overview by Platform

Twitter/X

  • Micro KOLs (<10K followers): $200–$500 per tweet
  • Mid-tier KOLs (10K–100K followers): $500–$2,500 per tweet
  • Large KOLs (>100K followers): $2,500–$5,000 per tweet
    Note: Watch out for KOLs with fake follower spikes — vet carefully.

YouTube

  • Short videos (3–5 min): $500–$5,000 per video
  • In-depth reviews (10+ min): $5,000–$20,000 per video
    Note: High production costs drive up prices.

TikTok

  • Short video promos: $300–$5,000 per video
    Note: Great for younger audiences, but mind platform restrictions.

Telegram

  • Group promos: $500–$3,000 per post
    Note: Check group member quality to avoid fake users.

How to Set a Smart KOL Budget?

When planning your KOL budget, weigh platform traits, target audience, content type, and the KOL’s real influence. Prioritize KOLs with high engagement rates and a vibe that matches your project to max out your ROI.


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