The most noteworthy KOLs in the Chinese crypto community in 2025

With the rapid development of Web3 technology, cryptocurrencies, blockchain, and the metaverse are reshaping the digital economy in the Chinese-speaking world. According to Dune Analytics, the global blockchain market surpassed $3 trillion in 2024, with over 15 million active users in Chinese-speaking regions (including mainland China, Hong Kong, Taiwan, and Singapore), expected to exceed 20 million in 2025, reflecting a growth rate of over 30%. Meanwhile, the KOL marketing market in the Chinese crypto space is booming, with investments reaching $320 million in 2024, a year-on-year increase of nearly 50%. These KOLs are not only trendsetters but also bridges connecting projects with users, sparking enthusiasm through in-depth analysis, community engagement, and cultural resonance.

Who will be the top Chinese-language crypto KOLs in 2025? How do they lead the industry with their unique content and influence? Whether you're a Web3 novice or a seasoned player, their insights will serve as your compass for navigating market trends. This article unveils the top Chinese-language crypto KOLs to watch in 2025, exploring their content specialties, sources of influence, and collaboration value, helping you ride the crypto wave and seize boundless opportunities in the market!

1. BITWU.ETH

Social Media: Twitter

Followers: 324,000

Twitter Link: https://x.com/BTW0205

Introduction: BITWU.ETH is recognized for his keen insights into blockchain technology and the digital asset market. As a passionate advocate for Web3 and cryptocurrencies, BITWU.ETH frequently shares updates on mainstream cryptocurrencies like Bitcoin ($BTC) and Dogecoin ($DOGE), as well as emerging projects and airdrop opportunities. His content spans market trend analysis, trading platform updates, and unique perspectives on decentralized finance, attracting a large following of crypto enthusiasts. BITWU.ETH is known for his concise, interactive style and timely responses to trending topics, demonstrating a precise grasp of industry dynamics.

Reasons to Follow:

• Timely Market Insights and Project Updates: BITWU.ETH is renowned for quickly sharing crypto market updates and airdrop information, such as recent posts about Binance airdrop pages and stock-to-crypto trading platforms, providing followers with early access to potential investment opportunities. His sharp market judgments, such as bullish sentiments on Bitcoin and Dogecoin, help followers adjust their strategies, ideal for investors aiming to stay ahead of market trends.
• Extensive Industry Engagement and Community Influence: BITWU.ETH actively engages with other KOLs and project teams in the crypto community, covering topics from emerging protocols to major trading platforms like Plume Network and Bybit. His frequent interactions not only showcase his deep industry involvement but also provide followers with opportunities to explore new Web3 ecosystem projects. His concise and digestible content style makes it accessible for users seeking quick industry updates. Discover more top KOL resources for free

2. Crypto Dog (加密狗)

Social Media: Twitter

Followers: 180,000

Twitter Link: https://x.com/JiamigouCn

Introduction: Crypto Dog is a highly influential crypto and Web3 content creator on X, widely respected for his forward-looking insights and detailed content. He focuses on providing updates from major trading platforms (e.g., Binance, OKX), airdrop participation guides, and in-depth analysis of emerging projects. From tutorials on 37 high-potential airdrops in the SUI ecosystem to insights on the Story and OKX Ventures partnership, Crypto Dog has earned widespread recognition in the crypto community for his professionalism and frequent updates.

Reasons to Follow:

• Accurate Project Recommendations and Practical Tutorials: Crypto Dog excels at identifying and sharing investment opportunities in Web3, particularly airdrops and emerging projects. His SUI ecosystem airdrop tutorials provide clear participation paths, helping investors seize early rewards. Regular updates on Binance and OKX event details enable followers to act swiftly, ideal for users looking to efficiently engage in the crypto market.
• Industry Acumen and Extensive Network: Through interactions with projects and communities like Kaia Chain and Duck Chain, Crypto Dog demonstrates a deep understanding of the Web3 ecosystem. His analysis of trends, such as the $10 million Story-OKX Ventures fund collaboration, highlights the potential of IP and AIGC integration, offering strategic insights. His content inspires both novices and seasoned players.

Want to know how we efficiently leverage KOLs? Read our KOL marketing guide

3. sanyi.eth

Social Media: Twitter

Followers: 243,000

Twitter Link: https://x.com/sanyi_eth_

Introduction: Self-proclaimed “on-chain beggar” and “version outcast,” sanyi.eth has garnered significant attention by sharing insights on mainstream cryptocurrencies ($BTC, $DOGE, $MOVE) and emerging project updates. His content covers market trends, airdrop opportunities (e.g., reachlabs.net), and commentary on platforms like Binance, building a unique influence in the crypto community through high engagement and candid expression.

Reasons to Follow:

• Humorous and Practical Content Blend: sanyi.eth uses witty language to make complex crypto market information accessible, such as his viral comment on $MOVE listing on Binance: “Oh no! $MOVE is on BN!” His posts often include airdrop and project participation details, like reachlabs.net’s waitlist opportunities, offering practical investment clues for users who prefer a lighthearted yet informative style.
• High-Frequency Engagement and Community Connection: sanyi.eth’s frequent interactions with other KOLs and projects, such as direct comments on LineaBuild, highlight his active role in the Web3 ecosystem. His posts, spanning meme coins to major industry updates, attract tens of thousands of views, providing followers with a window into crypto market dynamics and culture, ideal for investors seeking community integration.

4. Coin Welfare Bro (币圈福利哥)

Social Media: Twitter

Followers: 169,000

Twitter Link: https://x.com/yyds123888

Introduction: Coin Welfare Bro shares approachable content, from event guides for major platforms like Binance and OKX to participation tutorials for emerging projects like VEX airdrops. His practical content covers $BOME trading recaps and a firm belief in BTC’s long-term potential, earning widespread trust and engagement through accessible analysis and sharp market instincts.

Reasons to Follow:

• Efficient Airdrop and Investment Opportunity Capture: Coin Welfare Bro is known for quickly sharing actionable airdrop and platform event information, such as VEX airdrop registration links and Gate.io racing gift box details, providing clear guidance for immediate action. His $BOME trading strategies, like buying at 0.001714 and selling at 0.002971, demonstrate practical approaches, ideal for investors seeking low-cost market participation.
• Authentic Insights and Community Engagement: By candidly sharing trading experiences, like a $30,000 loss on $TRUMP, Coin Welfare Bro builds resonance with followers. His analysis of Web3 trends, such as the MCP standard and BTC’s potential as a global currency, reflects deep industry understanding. Frequent community interactions and sharp instincts for emerging projects make him a valuable channel for both insights and community culture.

5. Master Pang (庞教主)

Social Media: Twitter

Followers: 69,000

Twitter Link: https://x.com/kiki520_eth

Introduction: Master Pang is active in sharing trading strategies, airdrop opportunities (e.g., KittenSwap’s $100,000 profit potential), and analysis of emerging ecosystems like HyperEVM. His content blends professionalism with humor, and his candid trading recaps (e.g., an 8% stop-loss experience) and Telegram community management have built a loyal following, making him a significant voice in the crypto space.

Reasons to Follow:

• Accurate Airdrop and Project Insights: Master Pang excels at identifying high-return airdrops and early projects, such as KittenSwap’s estimated $100,000 airdrop profit. His tutorials and project recommendations, like HyperEVM updates, provide clear participation paths, ideal for crypto players seeking airdrop and early investment gains.
• Authentic Style and Community Influence: Known for his humorous and candid style, Master Pang’s market quips, like “didn’t even step through the door,” resonate widely. His high-frequency interactions on Telegram and X, including endorsements like @olaxbt, showcase his extensive network, offering followers a channel rich in information and community belonging.

6. Phyrex

Social Media: Twitter

Followers: 333,000

Twitter Link: https://x.com/Phyrex_Ni

Introduction: Phyrex_Ni focuses on Web3 projects, on-chain data analysis, and market trend insights. Through 4XLABS, he assists global Web3 projects in entering the Chinese-speaking market and, as an ambassador for the Solana Chinese Community (Solar SG), promotes high-quality blockchain projects in the Solana ecosystem. Known for transparent data sharing and detailed analysis, such as monthly Binance Alpha project revenue summaries, BTC spot ETF data tracking, and in-depth observations of tokens like $CRCL and $Coin, he demonstrates a keen grasp of market dynamics. He emphasizes that his analysis is not investment advice, maintaining a neutral and objective stance, earning widespread community trust.

Reasons to Follow:

Phyrex_Ni provides data-driven market analysis and actively contributes to blockchain ecosystem development, offering firsthand industry updates. His content spans on-chain identity protocols (e.g., CARV), BTC and SOL market performance, and investment insights bridging primary markets and traditional industries. His interactions with industry veterans, like discussions with “Teacher Budong,” showcase his extensive network and learning attitude, adding depth and credibility to his content. His early focus on projects like CARV’s on-chain identity protocol offers forward-looking references for investors in Web3 gaming and data protocols.

His down-to-earth and sincere style, self-described as “brick-moving,” relies on transparent data, avoiding speculative predictions. His tracking of $BTC price fluctuations, ETF data, and clarifications on $SOL spot ETF rumors reflect a rigorous approach. His content is accessible to both seasoned investors and newcomers, helping readers build a systematic understanding of the market. For those tracking Web3 project localization or mainstream crypto trends, Phyrex_Ni is a must-follow KOL.

7. KuiGas

Social Media: Twitter

Followers: 96,000

Twitter Link: https://x.com/KuiGas

Introduction: KuiGas focuses on Web3 on-chain interactions, airdrop strategies, and blockchain project research. Self-described as “dedicated to high-quality human TX (transactions),” he provides in-depth analysis of emerging protocols like Sahara AI, Nillion Network, and EigenLayer, showcasing sharp market insights. He openly shares his crypto investment gains and losses, such as in his “Path to Losses” article, and actively engages in community activities like cross-year OG Space and airdrop discussions. His practical guides for Binance and OKX Alpha events, emphasizing multi-account strategies and low Gas fees, reflect a pragmatic and relatable style.

Reasons to Follow:

KuiGas offers highly actionable on-chain interaction advice and valuable project research. His analysis of Sahara AI’s token allocation and participation recaps, such as June 2025’s breakdown of Binance Alpha points, helps users craft precise strategies. His early focus on LayerZero, Swell, and EigenLayer demonstrates a keen eye for DeFi and infrastructure projects, ideal for investors seeking Web3 opportunities.

His transparent and practical style, sharing both wins and losses, is rare in the crypto community. Frequent X platform interactions, like responding to Aptos and WalletConnect discussions, and organizing events like the 2024 year-end 30 OG Space, highlight his community influence. For those seeking airdrop details or emerging project insights, KuiGas’s straightforward and forward-looking content is a must-follow.

8. Jason Chen (陈剑Jason)

Social Media: Twitter

Followers: 90,000

Twitter Link: https://x.com/jason_chen998

Introduction: Jason Chen focuses on blockchain project analysis, market trends, and industry updates. As a 4XLabs member, he engages in Web3 projects as an investor and advisor, openly noting potential bias due to his interests. His accessible analysis of chains like Aptos, Sui, Ethereum, and Solana, such as comparing Sui’s price and airdrop advantages, and in-depth reviews of RGB++ protocol upgrades, explore bridgeless cross-chain and smart contract potential. His candid style, encouraging rational discussions and avoiding tribalism, reflects a calm and pragmatic approach.

Reasons to Follow:

Jason’s data-driven content spans technical protocols to market trends, offering robust references. His RGB++ Layer upgrade analysis showcases technical depth, while comparisons of Ethereum and Solana ecosystems (e.g., Polymarket vs. PumpFun) reflect sharp narrative insights. His interactions, like welcoming CZ back to Binance Blockchain Week, highlight his extensive network. His content suits users seeking deep blockchain and market insights.

His candid attitude and community contributions, like sharing investment outcomes and urging rationality based on Phyrex_Ni’s Ethereum risk analysis, add credibility. Active X platform responses, like addressing Ethereum Foundation staking queries, and community event organization enhance engagement. For those tracking Web3 tech, market trends, and community dynamics, Jason’s content offers depth and practicality.

9. Gu He.hl (((+)))

Social Media: Twitter

Followers: 45,000

Twitter Link: https://x.com/zksgu

Introduction: Gu He.hl focuses on blockchain airdrop opportunities, on-chain trading strategies, and emerging protocol analysis. Known for his insights into Web3 data infrastructure and decentralized projects, such as high-return CESS Network airdrop analysis and in-depth Hyperliquid contract market reviews, he engages actively in PumpBigPump and IQ50 community events, organizing airdrop lotteries and sharing BSC address guides. His direct style, addressing community users as “teachers,” emphasizes practicality and transparency, earning widespread affection.

Reasons to Follow:

Gu He.hl’s posts excel in practicality and foresight, with CESS Network airdrop analysis highlighting 30-50x whitelist returns and project background for non-participants. His Hyperliquid contract market insights, noting 100 million HYPE staking for access to a 2 billion user asset pool, offer clear investment logic. Interactions with Kaito AI, Yala, and GOATRollup showcase his Web3 ecosystem connections, providing valuable references for emerging protocol and on-chain opportunity seekers.

His transparent and community-driven approach, like analyzing Sahara AI airdrop misses or advising HLP asset withdrawals post-Hyperliquid liquidation, reflects responsibility. Interactions with @zachxbt and cross-year OG Space events enhance community cohesion. For those seeking airdrop strategies, DeFi trends, or Web3 community engagement, Gu He.hl’s content blends practicality and inspiration.

10. Calman.eth Carmen (卡门)

Social Media: Twitter

Followers: 70,000

Twitter Link: https://x.com/CalmanBTC

Introduction: Calman.eth Carmen frequently shares early participation opportunities in projects like Trusta Labs, Magic Eden ($ME), and Huma Finance. For example, in March 2024, he organized Trusta Labs NFT whitelist lotteries, helping users access on-chain identity protocol point mining. He actively engages in Jupiter and Kaito AI community votes and discussions, focusing on DeFi and AI-driven protocols while maintaining transparency by stating he does not handle funding services.

Reasons to Follow:

Calman.eth Carmen excels at capturing early project opportunities and community engagement. His Trusta Labs NFT point mining guides detail its $3 million funding background and airdrop potential, helping users act swiftly. His Magic Eden $ME token query participation and official claim guides reflect sharp NFT and decentralized platform instincts. His market sentiment observations, like Kaito AI “yapper” ranking quips, caution users against potential advertiser traps, ideal for those seeking early Web3 opportunities.

His humorous and approachable community interactions, like “self-talk collections” and sayings like “those persuading us daily are either loved ones or scammers,” build rapport. Interactions with @yangqingfeng.eth and @DaMoonSOC, and endorsements of Huma Finance and Jupiter, highlight his project vetting skills. For those seeking a lighthearted way to explore airdrops, NFTs, and DeFi trends with community insights, Calman.eth Carmen is a must-follow voice.

Summary

In 2025, the Chinese-language crypto space is in a golden era of explosive growth, with top KOLs serving as vital bridges between Web3 projects and users through their professional insights, widespread influence, and localized content. They not only guide users with in-depth analysis and real-time market updates but also ignite enthusiasm through cultural resonance and community engagement, driving projects from zero to one and toward ecosystem prosperity. From sparking traffic in the cold-start phase to guiding discussions in the active phase and fostering identity in the cultural consolidation phase, these KOLs play an irreplaceable role. By combining data-driven selection and localized strategies (e.g., national trend elements, Chinese platform matrices), projects can collaborate with top KOLs to unlock millions of users at low cost and build highly engaged communities.

Looking ahead, as AI-driven marketing tools, metaverse technologies, and DAO governance deepen, Chinese-language crypto KOLs will unlock more innovative opportunities. Whether sparking cultural enthusiasm through “national trend NFTs” or conveying project visions via in-depth interviews, these top KOLs will be your guides to Web3 success. Follow them now, stay on their pulse, and seize the crypto dividends of 2025 to make your Web3 dreams shine in the Chinese market!

Frequently Asked Questions

1. How to identify authentic Chinese-language crypto KOLs?

A: Top KOLs typically have high engagement rates (>5%), original content, and transparent on-chain data. Check their Twitter or YouTube content depth and avoid “empty talk” KOLs with fake followers.

2. What is the budget range for collaborating with top KOLs?

A: In the Chinese market, mid-tier KOL promotions cost $100–$500 per post, while top KOLs charge $2,000–$5,000. Small-to-medium projects should start with $1,000–$2,000 budgets for mid-tier KOLs, gradually building long-term partnerships with top KOLs to optimize ROI (specific prices depend on needs).

3. How do top KOLs support community building?

A: In the cold-start phase, KOLs drive traffic via airdrops and task tutorials; in the active phase, they sustain engagement through AMAs and discussions; in the cultural consolidation phase, they foster belonging through interviews and user stories (e.g., Pendle’s “Voices of Stakers” series). Multi-platform strategies (Twitter, Telegram, Bilibili) enhance results.

4. What are the advantages of promotion through ChainPeak?

A: As an agency, we offer bulk negotiation for lower prices than individual project outreach. Long-term partnerships include customized packages and annual discounts, saving over 30% in costs.

Additional Resources You May Need:

• Check Influencer List: https://chainpeak.pro/
• Official Twitter: https://twitter.com/chainpeak
• Global KOL Resource Group: https://t.me/globalcryptokol
• Global Moderator Resource Group: https://t.me/web3modglobal