The zk-Rollup Boom and 15 Mid-Tier KOLs to Team Up With in 2025
In today’s fast-moving crypto world, Ethereum’s skyrocketing gas fees and network clogging have put the spotlight on Layer 2 scaling solutions, with zk-Rollups stealing the show. Per Dune Analytics, the zk-Rollup ecosystem’s total value locked (TVL) smashed through $10 billion by 2025, signaling massive market trust and explosive demand. But here’s the catch: despite the hype, there’s a shortage of high-quality Key Opinion Leaders (KOLs) who truly get zk-Rollups and can spread the word effectively. This gap is a golden opportunity for projects to partner with mid-tier KOLs to boost brand reach fast.
Below, we’ve handpicked 13 mid-tier KOLs in the zk-Rollup space who are worth your attention and collaboration in 2025. These creators bring deep insights, engaged communities, and real influence to the table.
1，Polynya
Followers: ~93K (Twitter/X)
Social Media: twitter.com/apolynya
Why Follow: Polynya’s an anonymous Ethereum scaling guru, famous on X for clear, in-depth threads on zk-Rollups and modular blockchains. Their posts dive into Ethereum’s economic design and Rollup tech, offering forward-thinking takes that devs and researchers love. With high engagement and debates sparked by their content, Polynya’s a go-to for technical zk-Rollup knowledge.
Collab Fit: Perfect for projects needing deep-dive technical threads or thought leadership content to impress the dev community.
2. DeFi Saint
Followers: ~64K (Twitter/X)
Social Media: twitter.com/TheDeFISaint
Why Follow: DeFi Saint’s a research-driven KOL who breaks down Layer 2 networks, especially Rollups, in easy-to-read threads. Their “Layer 2 Status” series tracks major L2 updates, airdrop hints, and more. Saint’s involved in modular blockchain projects, giving them insider cred. Fans actively discuss their posts, making them a trusted voice for L2 insights.
Collab Fit: Ideal for educational content like a detailed thread or report weaving your project into L2 trends.
Want to work with Layer 2's KOLs? ChainPeak Pro - Asia's largest Web3 KOL marketing agency - will help you become the secret weapon. Get in touch with us.
3. Maran’s Crypto
Followers: ~45K (Twitter/X)
Social Media: twitter.com/MaransCrypto
Why Follow: Maran’s a master airdrop hunter, dropping step-by-step guides on zk-Rollup projects like zkSync and StarkNet. Their practical threads teach newbies how to join testnets and score rewards, earning a loyal following of airdrop enthusiasts. Maran’s knack for spotting opportunities (like zkSync’s “Snapshot” code) shows serious research chops.
Collab Fit: Great for airdrop-focused campaigns — have them write a how-to guide for your project’s testnet with subtle branding.
4. Wimar.X
Followers: ~180K (Twitter/X)
Social Media: twitter.com/DefiWimar
Why Follow: Wimar.X is a high-energy KOL chasing “alpha” in DeFi, altcoins, and Layer 2. With nearly 180K followers, they’re a crowd-pleaser, hosting giveaways (like 0.1 BTC) and AMAs to keep fans hooked. Their zk-Rollup posts tap into market hype, making them a viral spark for projects.
Collab Fit: Team up for Twitter/X giveaways, Space roundtables, or AMAs to drive buzz and engagement fast.
5. Anna Rose
Followers: ~14.5K (Twitter/X)
Social Media: twitter.com/AnnaRRose
Why Follow: Anna’s a zk-Rollup rockstar, co-hosting the Zero Knowledge Podcast with top researchers and founders. Her friendly, pro interviews make complex zk tech digestible, attracting a tight-knit community. She organizes ZK Hack and ZK Summit, boosting her cred. Fans love her thoughtful replies.
Collab Fit: Sponsor a podcast episode or AMA with Anna interviewing your team to showcase your project’s tech to zk fans.
6. Miles Deutscher
Followers: ~623K (Twitter/X), ~600K+ YouTube subscribers
Social Media: twitter.com/milesdeutscher, youtube.com/@MilesDeutscher
Why Follow: Miles is a rising crypto star, spotting market narratives like Ethereum scaling. His clear, relatable threads and YouTube videos (10K+ views) break down zk-Rollups for everyday investors. His massive, active audience makes him a powerhouse for exposure.
Collab Fit: Sponsor a video or thread where Miles mentions your project as part of a zk-Rollup trend, or host an AMA for instant reach.
7. Olimpio
Followers: ~203K (Twitter/X)
Social Media: twitter.com/OlimpioCrypto
Why Follow: Olimpio’s the king of airdrop guides, dropping weekly “Airdrop Updates” with steps for zk-Rollup projects like Polygon zkEVM. Their practical, link-heavy threads are a hit with profit-chasing fans, earning Reddit praise as a top airdrop source. They also run an “Alpha Alerts” Telegram group.
Collab Fit: Have Olimpio craft a thread guiding fans to your testnet tasks, blending your project into their airdrop hype.
8. The DeFi Edge
Followers: ~300K (Twitter/X)
Social Media: twitter.com/thedefiedge
Why Follow: The DeFi Edge is a rational voice with 300K followers, known for long-form threads and a 24K+ subscriber newsletter. They frame zk-Rollups as a must-know trend, blending tech, opportunities, and risks. Their posts get shared widely, and fans trust their systematic takes.
Collab Fit: Sponsor a newsletter or thread analyzing your project as part of a zk-Rollup narrative for credible exposure.
9. The DeFi Investor
Followers: ~144K (Twitter/X)
Social Media: twitter.com/TheDeFinvestor
Why Follow: This anonymous analyst dives deep into new DeFi projects, including zk-Rollup-based ones like StarkNet DEXs. Their objective, multi-angle threads (team, mechanics, tokenomics) help fans spot long-term gems. With 144K followers, they’re a respected voice in crypto.
Collab Fit: Commission a sponsored thread or article reviewing your project’s place in the zk-Rollup race for trusted analysis.
10. Mingo
Followers: ~117K (Twitter/X), Telegram + paid services
Social Media: twitter.com/MingoAirdrop
Why Follow: Mingo’s an airdrop legend, sharing guides for zkSync, Linea, and more. Their 300-project airdrop spreadsheet is a fan favorite, and their Telegram/Discord groups buzz with strategy talk. Fans credit Mingo for big airdrop wins, cementing their influence.
Collab Fit: Partner for an exclusive airdrop campaign, with Mingo posting a detailed task guide to drive testnet participation.
11. Coin Bureau (Guy)
Followers: ~700K (Twitter/X), ~2.67M YouTube subscribers
Social Media: twitter.com/coinbureau, youtube.com/CoinBureau
Why Follow: Guy’s Coin Bureau is a crypto education giant, with polished videos explaining zk-Rollup basics and project comparisons. With 2.67M YouTube subs and 700K X followers, his neutral, detailed content draws a huge, engaged crowd.
Collab Fit: Sponsor a video featuring your project or a zk-Rollup explainer for global reach and credibility.
12. David Hoffman
Followers: ~239K (Twitter/X), ex-Bankless co-founder
Social Media: twitter.com/TrustlessState
Why Follow: David’s an Ethereum scaling cheerleader, calling zk-Rollups a “game changer.” His podcasts and X threads feature top guests like Rollup CEOs, delivering insider scoops. His 239K followers trust his high-cred takes, especially in the Ethereum crowd.
Collab Fit: Sponsor a podcast or live AMA with your team, or have David weave your project into his zk-Rollup commentary.
13. Altcoin Daily (Aaron & Austin Arnold)
Followers: ~1.8M (Twitter/X), ~1.6M YouTube subscribers
Social Media: twitter.com/AltcoinDailyio, youtube.com/c/AltcoinDaily
Why Follow: Run by brothers Aaron and Austin, Altcoin Daily drops daily crypto news, including zk-Rollup updates like Arbitrum airdrops. Their 1.6M YouTube subs and 1.8M X followers make them a mainstream megaphone with 100K+ video views.
Collab Fit: Sponsor a news segment or dedicated video to introduce your project to a massive retail audience.
14. Anthony Sassano
Followers: ~120K (Twitter/X)
Social Media: twitter.com/sassal0x
Why Follow: Anthony’s an Ethereum evangelist and The Daily Gwei host, hyping zk-Rollups as Ethereum’s future. His threads and podcasts unpack L2 progress with optimism, earning 120K followers’ trust. He’s a bridge to Ethereum’s core community.
Collab Fit: Sponsor a Daily Gwei episode or thread to tie your project to Ethereum’s scaling narrative.
15. Ryan Sean Adams
Followers: ~200K (Twitter/X), Bankless co-founder
Social Media: twitter.com/RyanSeanAdams
Why Follow: Ryan’s a big-picture thinker pushing zk-Rollups as DeFi’s next leap. His Bankless podcast and X posts reach 200K followers, blending tech and investment angles. His influence in DeFi circles makes him a heavy hitter.
Collab Fit: Partner for a Bankless interview or X thread to position your project as a zk-Rollup leader.
Wrap-Up
As Ethereum’s ecosystem grows, zk-Rollups are cementing their role as a scaling powerhouse, drawing projects and capital like moths to a flame. But in the PR and branding game, quality KOLs are still scarce — especially in this tech-heavy niche. Mid-tier KOLs, with their deep content and loyal communities, are your secret weapon for building influence.These 15 KOLs span news, education, dev communities, and strategy, from market watchers to community builders and tech analysts. Partnering with them lets you skip hefty comms costs while hitting your exact audience, driving real exposure and user growth for your zk-Rollup project.
FAQs
Q1: Are niche KOLs pricier than general crypto KOLs?
A: Yep, usually. Niche KOLs have specialized content and hyper-targeted fans, giving them stronger trust cred. Even with smaller followings, their rates can top broader KOLs.
Q2: What projects suit zk-Rollup KOLs?
A: L2 infrastructure, zk-based dapps, and tech tools, especially early-stage projects needing dev traction and technical trust.
Q3: How much do zk-Rollup KOLs charge?
A: Roughly $200–$2,000+ per post, depending on follower count, format (tweets, threads, AMAs), and collab depth.
Q4: Why go mid-tier KOLs?
A: They’re cost-effective, super interactive, and have tight-knit followers — perfect for startups or growing projects to build brand buzz fast.
Q5: What collab types work with KOLs?
A: Think project reviews, live AMAs, technical write-ups, social media shout-outs, or offline events — mix and match based on your goals.
Resources:Website: https://chainpeak.pro/
Twitter/X:ChainPeak
Global KOL Group: t.me/globalcryptokol
Global Moderator Group: t.me/web3modglobal
Ready to level up your zk-Rollup project? Hit up ChainPeak Pro at https://t.me/CryptoKOLL for custom KOLs strategies!