Top 10 Asian Marketing Agencies to Watch in 2025

In the era of globalization and digitalization, digital transformation, selecting the right marketing partner is critical to the success of business projects. Below, we have compiled a comprehensive ranking of the top 10 marketing agencies to watch in 2025, based on dimensions such as global reach, client quality, technological expertise, and service responsiveness. This list includes both leading global Web2 marketing agencies and emerging Web3-focused marketing partners. For Chinese B2B project teams and marketing professionals, this list serves as a valuable reference.


Top 10 Asian Marketing Agencies to Watch in 2025

1.ChainPeak (Web3 Marketing Specialist)


Agency Overview: ChainPeak is an Asian blockchain marketing agency specializing in crypto marketing and user growth. Founded in 2019, it has become one of Asia’s leading marketing agencies in the Web3 space.

Website: chainpeak.pro
Location: Singapore


Recommendation Reasons: As a Web3-focused marketing partner, ChainPeak boasts over 10,000+ crypto KOLs in the Chinese-speaking region and partnerships with top vertical media channels. Leveraging bulk pricing strategies, ChainPeak secures more cost-effective campaign rates for clients, offering customized packages and annual discounts for long-term partnerships, saving over 30% in marketing costs on average. For projects aiming to quickly penetrate the global crypto market, ChainPeak’s resources and expertise are highly aligned.


Estimated Cost Range: ChainPeak’s bulk pricing model ensures rates significantly lower than direct negotiations by project teams. Long-term partnerships unlock customized packages and annual discounts, reducing costs by over 30%. Compared to traditional large agencies, ChainPeak offers professional services with flexible budget adjustments based on project scale, delivering high cost-effectiveness.


2.Ogilvy


Agency Overview: Founded in 1948, Ogilvy is part of the WPP Group and one of the world’s largest advertising, marketing, and PR agencies. With over 130 offices in 93 countries and approximately 17,000 employees, Ogilvy provides integrated marketing services for top-tier brands across industries.

Website: ogilvy.com
Location: New York


Recommendation Reasons: Renowned for its “borderless creativity,” Ogilvy consistently ranks among the top in global creative and effectiveness awards. Its success with clients like IBM, Coca-Cola, and Unilever showcases its excellence in brand strategy and creative execution. For businesses seeking global brand elevation and omnichannel marketing, Ogilvy’s robust strategic planning and creative output make it a top choice.


Estimated Cost Range: As a leading 4A agency, Ogilvy’s fees are premium. Quarterly brand campaigns typically range from ¥1M–¥5M RMB; global integrated marketing campaigns may require budgets of tens of millions RMB. Ogilvy usually signs annual or project-based contracts with base service fees and performance metrics. Businesses should prepare substantial budgets to match Ogilvy’s high-caliber creativity and resources.


3.Dentsu


Agency Overview: Established in 1901 and headquartered in Tokyo, Dentsu is one of the world’s oldest and largest advertising agencies. As Japan’s largest ad group, Dentsu operates in 143 markets, with 66,000 employees serving 11,000 clients across industries.

Website: dentsu.com (China: dentsu.com/cn)
Location: Tokyo


Recommendation Reasons: Dentsu is known for its integrated marketing and media buying capabilities, with strong influence in the Asia-Pacific region. Its long-term partnerships with brands like Toyota, Canon, and Shiseido demonstrate deep market insights and creative expertise. Dentsu excels at blending advertising, media, PR, and events, using data-driven consumer insights for precise strategies. For businesses prioritizing TV and new media campaigns or expanding in Asia, Dentsu’s resources and local execution are key advantages.


Estimated Cost Range: Dentsu’s fees vary by project scope. Quarterly integrated marketing in China starts at ¥1M RMB; campaigns with nationwide multimedia placements may cost ¥3M–¥8M RMB. For multinational projects, annual fees can reach tens of millions RMB. Dentsu typically charges media commissions plus service fees, with budgets driven by media buying scale and creative complexity.


4.Edelman


Agency Overview: Founded in 1952, Edelman is the world’s largest independent PR consultancy, with over 45 offices globally. As a family-owned business, Edelman has 70+ years of PR expertise, operating across North America, Europe, and Asia.

Website: edelman.com (China: edelman.cn)
Location: Chicago and New York


Recommendation Reasons: Edelman is globally recognized for its PR excellence, often named the top PR agency. It specializes in brand reputation management, crisis PR, and content dissemination, helping businesses build trust in dynamic media landscapes. With clients like Microsoft and Walmart, Edelman proves its cross-cultural communication and strategic execution capabilities. For Chinese project teams, Edelman’s 25+ years in China and familiarity with local media and policies make it a reliable partner for boosting brand credibility and global visibility.


Estimated Cost Range: Edelman typically uses monthly or project-based fee models. Quarterly PR services for mid-sized firms in China cost ¥0.5M–¥1.5M RMB, covering media relations, content creation, and limited event support. Major product launches or crisis management may exceed ¥1M RMB per project. Annual integrated PR services for large firms range from ¥3M–¥8M RMB. While Edelman’s fees are high, its expertise in reputation and trust-building delivers significant value.


5.Accenture Song


Agency Overview: Accenture Song, formerly Accenture Interactive, is the marketing arm of global consultancy giant Accenture. As one of the largest tech-driven creative groups, it integrates management consulting, digital marketing, and creative services to drive business growth and digital transformation.

Website: accenture.com/Song


Recommendation Reasons: Accenture Song’s unique strength lies in combining technology, creativity, and consulting. Backed by Accenture’s strategic and data analytics expertise, it includes world-class creative teams (e.g., Droga5). Recognized as a leader in marketing services, it excels in customer experience, digital products, and marketing technology. For businesses needing omnichannel digital marketing or customer experience transformation, Accenture Song offers end-to-end solutions, from strategy to execution.


Estimated Cost Range: As a premium provider, Accenture Song’s fees are tailored to project scope. Digital marketing transformation projects (strategy, creative, tech) spanning 3–6 months typically cost ¥3M–¥10M RMB or more. Single-market digital campaigns, like six-month brand ad promotions, range from ¥1.5M–¥3M RMB per quarter. Fees are higher than traditional agencies due to strategic consulting and tech implementation. Accenture Song uses fixed project fees plus performance incentives to align with client goals.


6.Wunderman Thompson


Agency Overview: Formed in 2018 by WPP merging Wunderman and JWT, Wunderman Thompson is an integrated marketing agency blending creativity, data, and technology. It operates in 162 cities across 80 countries, with over 4,000 employees.

Website: wundermanthompson.com


Recommendation Reasons: Wunderman Thompson combines Wunderman’s data-driven marketing expertise with JWT’s decades of brand creativity, delivering end-to-end solutions for fast-growing brands. Known as a “creative, data, and tech agency,” it uses consumer data insights to drive creative strategies. For project teams seeking digital tech integration (e.g., marketing automation, personalized content) without compromising creativity, Wunderman Thompson is a strong contender. It also excels in e-commerce marketing and Martech.


Estimated Cost Range: Fees vary by project complexity. Digital marketing and creative content projects cost ¥2M–¥5M RMB per quarter; pure creative projects (e.g., brand VI redesign, annual ad shoots) range from ¥1M–¥3M RMB per project. Martech projects involving digital product development (e.g., websites/apps) increase budgets. Wunderman Thompson typically uses project-based pricing, with higher fees for multi-market or tech-heavy projects, ensuring high creative and technical quality.


7.Publicis Groupe


Agency Overview: Founded in 1926, Publicis is the world’s second-largest ad and communications group, based in Paris. It owns brands like Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, and Zenith/Starcom, with over 80,000 employees in 100+ countries.

Website: publicisgroupe.com
Location: Paris


Recommendation Reasons: Publicis is renowned for its “big integration” model, combining consulting, creativity, media, data, and technology to provide holistic marketing support within one group. With heavy investments in digital marketing and Martech (e.g., acquiring Sapient), it offers robust data analytics and personalized marketing. For businesses seeking global-scale campaigns with data-driven marketing, Publicis is an ideal partner.


Estimated Cost Range: Fees depend on project complexity. Large-scale cross-media campaigns cost ¥2M RMB+ per quarter; international multi-country campaigns may reach ¥10M RMB per project. Publicis often signs annual agency contracts, charging media commissions plus creative and data service fees. Additional consulting or tech services increase costs. Clients need substantial budgets to leverage Publicis’ full integration capabilities.


8.Havas


Agency Overview: Founded in 1835, Havas is one of the world’s six largest ad and media groups, based in Paris. Part of Vivendi, it operates in 100+ countries with 14,400 employees and offices in 77 countries.

Website: havas.com (China: cn.havas.com)

Recommendation Reasons: Havas’ strength lies in its lean, efficient “Havas Village” model, where creative and media teams collaborate under one roof, enhancing responsiveness. As a European leader, Havas excels in luxury, automotive, and FMCG marketing (e.g., Peugeot, Evian) and specializes in lifestyle brand campaigns. Its Havas Health network is a global leader in healthcare marketing. For businesses seeking agile, responsive services and European market coverage, Havas is a compelling choice.


Estimated Cost Range: Havas’ fees are flexible but align with large-agency standards. Regional brand quarterly campaigns cost ¥1M–¥3M RMB; annual ad agency contracts for multinational brands in China range from ¥5M–¥10M RMB. Project-based work, like new product launch campaigns, starts at ¥0.5M RMB. Luxury or high-end productions (e.g., celebrity endorsements) increase budgets. Havas offers competitive pricing among 4A agencies, ideal for cost-conscious clients seeking quality.


9.BBDO


Agency Overview: Founded in 1891, BBDO is a global creative ad network under Omnicom Group. With 323 offices in 77 countries and 17,000+ employees, BBDO has a storied legacy and global reach.


Website: bbdo.com
Recommendation Reasons: BBDO’s motto, “The Work. The Work. The Work,” reflects its obsession with creative excellence. A frequent winner at Cannes, Clio, and Effie awards, BBDO creates iconic campaigns for brands like P&G, Pepsi, and Mercedes. For project teams prioritizing creative impact and brand storytelling, BBDO is a top choice. Its global network ensures seamless creative execution for global campaigns.


Estimated Cost Range: As a premium creative agency, BBDO requires significant budgets. A high-quality TVC from concept to production costs ¥3M–¥5M RMB or more, depending on director, production quality, and markets. Annual brand creative agency contracts (multiple ads, social content) exceed ¥10M RMB. BBDO charges per project/campaign, with additional fees for multi-market campaigns. Media buying is separate, requiring additional client budgets.


10.McCann Worldgroup


Agency Overview: Founded in 1902, McCann is a leading 4A agency under IPG, based in New York. Operating in 120+ countries, it’s one of the largest global ad networks, serving top brands.

Website: mccannworldgroup.com (China: Operates as “McCann Brightness”)

Recommendation Reasons: Known for its “Truth Well Told” philosophy, McCann emphasizes authentic insights and impactful creativity. Its iconic campaigns, like Coca-Cola’s “Open Happiness,” showcase its global brand management expertise. Serving clients like Microsoft, Coca-Cola, and China Mobile, McCann balances global vision with local execution. For project teams seeking international expertise and local relevance, McCann’s global network and local teams are highly recommended.


Estimated Cost Range: Fees scale with market coverage and service scope. Annual global brand integrated marketing contracts cost ¥10M RMB+; regional quarterly campaigns in China range from ¥2M–¥5M RMB. Project-based work, like new product launch campaigns, starts at ¥3M RMB. Clients benefit from McCann’s century-long expertise and high-quality creative execution.


Summary
The above 10 global marketing agencies each offer unique strengths: ChainPeak excels in Web3 and Chinese-speaking markets with tailored, cost-effective services, while Ogilvy, Dentsu, and other 4A giants provide global networks and full-service capabilities. Edelman specializes in reputation management and PR, and Accenture Song integrates technology with marketing for digital transformation. When choosing a partner, project teams should weigh industry needs, target markets, and budgets.


Large traditional agencies excel at global brand building and omnichannel integration, while niche specialists like ChainPeak shine in specific sectors and cost-efficiency. Rational evaluation of each agency’s expertise and fee structures ensures the best fit for maximizing marketing ROI.


Frequently Asked Questions (FAQ)
Q1: Are small-to-medium projects suitable for these large agencies?
A1: Depends on budget and needs. For limited budgets, large agencies’ fees may be prohibitive; consider flexible, cost-effective options like ChainPeak.


Q2: How to choose between traditional 4A agencies and Web3 specialists?
A2: 4A agencies excel in broad brand strategy and mass-market campaigns; Web3 specialists like ChainPeak are better for crypto communities and digital niches. Choose based on project goals.


Q3: How to evaluate an agency’s performance before partnering?
A3: Review past client case studies and success metrics, such as results for similar projects or KPI improvements, to assess alignment with your goals.


Q4: What’s the typical process for working with an agency?
A4: Includes needs discussion, proposal pitching, contract signing, strategy/creative development, execution, and performance review. Professional agencies collaborate closely at each stage.


Q5: Can multiple agencies be hired simultaneously?
A5: Yes, agencies can handle different roles (e.g., one for creative, another for media buying). Ensure coordinated management to maintain consistent brand messaging and avoid inefficiencies.


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