On major exchanges such as Binance, Gate, and HTX (formerly Huobi), the Alpha Zone or Innovation Board has been launched in recent years to enable early-stage projects to list quickly. Compared with the main board, the listing threshold for the Alpha Zone is relatively low, but there is one mandatory requirement that often troubles project teams: providing identity verification materials for founders or core team members. Exchanges typically require the submission of documents such as the founder’s passport, the company’s registration information, and a video identity verification (where the founder appears on camera to confirm identity and explain the project’s vision). This requirement is designed to ensure that project teams are real and credible and that they meet the exchange’s compliance standards. However, for many Web3 project teams, the “real-name” listing process brings new challenges.

This guide focuses on the listing process and compliance requirements of the Alpha Zone, analyzing the identity verification challenges that project teams often encounter, and introducing how our Identity Compliance Assistance Service helps projects successfully pass reviews and get listed quickly on exchanges’ Alpha boards.

Alpha Zone Listing Process and Compliance Requirements

What is the Alpha Zone? In short, the Alpha Zone (also called the Innovation Zone) is a “sandbox” section for exchanges to incubate and observe new projects. Essentially, the Alpha Zone allows users to access project tokens before they enter the mainstream spot market, while also signaling higher uncertainty and risk. Projects usually launch in the Alpha Zone for trial operations, and those performing well and meeting standards may later be moved to the main board.

Overview of the Alpha Zone Listing Process:

1. Submit Listing Application: The project submits a formal listing application to the exchange, including the whitepaper, technical documentation, tokenomics, and team introduction. Most exchanges require the founder or CEO to personally fill out and sign the application form. At this stage, the exchange will also request identity information for the founder or core team for due diligence and compliance checks.
2. Exchange Evaluation: The exchange’s listing team reviews the project from multiple angles, including fundamentals, token distribution, and technical security. A critical step is team background and compliance review. For example, Binance investigates key team members’ backgrounds and evaluates potential compliance risks (such as sanctions or financial issues). Similarly, OKX and others emphasize legal compliance and require confirmation that the team’s background is legitimate and the project is not involved in fraud or money laundering. This stage includes strict verification of team identity.
3. Identity Verification and KYC: Once preliminary documentation is approved, exchanges require the founder or core team to complete KYC. This typically includes submitting government-issued identification (passport), company registration and legal documents, and a video verification (where a core member appears on camera holding ID, confirming identity, and briefly explaining the project). Some platforms even arrange live video interviews with team leads. For Alpha Zone listings, since projects are early-stage, exchanges want to ensure accountability — real-name verification is essential.
4. Approval and Listing: After passing all technical, market, and compliance reviews, the exchange schedules the listing. The token is first listed in the Alpha Zone for trading. Exchanges will continue monitoring performance — trading volume, community feedback, and compliance updates — and may delist at any time if issues arise. Therefore, after listing, projects must maintain solid operations to qualify for main board promotion.

In summary, identity compliance review is one of the most critical steps in the Alpha Zone listing process. However, many project teams struggle at this stage. Below we analyze these common issues and our corresponding solutions.Let talk.

Identity Compliance Challenges for Project Teams

Through research on many teams preparing to list, we found the following common concerns and obstacles:

• Unwilling to expose real identities: Some teams are registered in sensitive jurisdictions, or founders have sensitive identities and prefer not to make them public (e.g., domestic teams concerned about regulation). Publicly sharing passport information or video KYC may bring legal or safety risks.
• Core team legally restricted from showing faces: Some members face legal disputes, non-compete clauses, or compliance limits, making them unable to appear on video. Doing so could cause legal issues or violate agreements.
• Anonymous founders: Many in crypto prefer to stay anonymous. However, exchanges require someone to take responsibility, which anonymous teams can’t provide.

As a result, even technically sound projects can get stuck at the compliance review stage. To address this, our team launched a dedicated service to help projects pass identity compliance smoothly.

Solution: Identity Compliance Assistance Service

✅ Service Overview:

Our Identity Compliance Assistance Service supports projects aiming to list on the Alpha Board but facing difficulties with identity verification. We never provide fake materials. Instead, we use legitimate, compliant methods to help projects meet exchanges’ requirements. We provide a real, legally qualified representative to appear on behalf of the team for verification, assist with all document preparation, and guide the process to ensure timely approval and listing.

Service Process:

1. Needs Assessment: We communicate with the project to understand background, target exchange, and specific compliance challenges, then design a tailored plan. Confidentiality agreements are signed to ensure privacy.
2. Provide Compliance Representative: We match a qualified professional who will appear as a co-founder or advisor with legitimate credentials, able to provide identification and participate in video verification. The representative is a real, verified person — not an actor — similar to private KYC services where a trusted person verifies identity without revealing the real founder.
3. Material Preparation & Pre-review: We help prepare registration proof, legal opinions (if needed), team bios, and representative identity documents. Our compliance team pre-reviews everything for accuracy and format. We also coach the representative for video KYC to ensure smooth responses during verification.
4. KYC Completion: During the exchange’s verification, we accompany and guide the entire process — from document submission to video calls with compliance officers. We are familiar with each exchange’s nuances and can respond quickly to any requests, preventing delays.
5. Approval & Post-listing Support: After KYC approval, we assist with final listing coordination and can offer additional post-listing services such as PR announcements, KOL marketing, liquidity support, and community operations.

Throughout the process, we strictly comply with exchange rules to ensure all submitted data and personnel are authentic and verifiable.

Service Advantages:

• Save Time: We understand each exchange’s review points and help projects prepare correct materials the first time, avoiding delays.
• Reduce Risk: The actual operators stay anonymous while meeting real-name requirements, minimizing exposure risk.
• Higher Approval Rate: Projects we assist have nearly a 100% success rate on Alpha board KYC approvals.
• Value-added Services: Beyond compliance, we can integrate PR, KOL, and marketing resources for launch amplification.

Summary

For Web3 projects, seizing the Alpha listing window often depends on whether the compliance review goes smoothly. Exchange real-name checks are inevitable as the industry matures, but they create obstacles for teams wishing to stay private. Our Identity Compliance Assistance Service provides a compliant middle ground — satisfying exchange requirements while protecting founders’ privacy.

If your project is preparing to list but struggling with identity verification, our professional support helps you focus on building while we handle the compliance process. With a near-100% approval track record, we are a reliable partner to help your project get listed successfully and grow further.

FAQ

Q1: Is using your representative legal and compliant?
A1: Yes. Our representatives are real, legally verified individuals. Exchanges only require a verified accountable person, not necessarily the founder. Our representatives join the team as official co-founders or advisors, meeting all compliance standards.

Q2: Will the real founder’s identity remain private?
A2: Yes. Only the compliance representative’s information is submitted; the real founder’s identity stays fully confidential.

Q3: Are your representatives qualified?
A3: All are professionals with blockchain or business experience, holding legitimate passports, free from sanctions, and trained to present the project clearly during KYC.

Q4: Does your service guarantee 100% approval?
A4: While we can’t give absolute guarantees, projects we assist have nearly 100% approval rates for identity verification. The final listing still depends on the exchange’s overall assessment.

Q5: What are the advantages of working with ChainPeak?
A5: As an agency, we offer bulk pricing far below direct deals, with long-term clients enjoying custom packages and up to 30% annual cost savings.

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