15 Top European Crypto KOLs for Web3 Marketing in 2025

In the fast-paced world of cryptocurrency and blockchain, Key Opinion Leaders (KOLs) are game-changers, shaping trends, spreading tech know-how, and educating communities. For Web3 marketing firms, teaming up with Europe’s top crypto KOLs can supercharge brand visibility and community engagement.


This article curates 15 influential European crypto KOLs, complete with their social media links, follower counts (where available), reasons to follow, and standout achievements. These KOLs are prime partners for Web3 marketing firms looking to stand out in the competitive crypto space.


15 Top European Crypto KOLs


Here’s a rundown of 15 heavy hitters in Europe’s crypto scene, showcasing expertise in blockchain tech, investing, regulation, and education.


1,Gavin Wood


Role: Ethereum Co-Founder, Polkadot Founder


Social Media: X @gavofyork


Followers: Not public, but massive influence


Why Follow: A blockchain pioneer, Gavin drops deep tech insights on Polkadot and Web3’s future. A must for spotting where the industry’s headed.


Achievements: Co-created Ethereum, launched Polkadot and Kusama, invented Solidity, and drives Web3’s evolution.


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2,Ivan Liljeqvist (Ivan on Tech)


Role
: Crypto Educator & Influencer


Social Media: X @IvanOnTech (468.7K followers), YouTube: Ivan on Tech


Why Follow: Delivers sharp technical analysis and blockchain education for newbies and pros alike.


Achievements: Built a huge community via YouTube and courses, runs Toshi Times media platform.


3,Carl Runefelt (The Moon Carl)


Role
: Crypto Influencer & Trader


Social Media: X @TheMoonCarl (1.3M followers), YouTube: The Moon Show


Why Follow: Daily Bitcoin and market updates with bold predictions that hook a massive audience.


Achievements: Amassed 4M+ social followers, co-founded crypto ventures, speaks at global blockchain summits.


4,David Sønstebø


Role
: IOTA Co-Founder


Social Media: X @DavidSonstebo


Why Follow: Shares updates on IOTA’s IoT-blockchain integration.


Achievements: Pioneered Tangle, a scalable, fee-less distributed ledger tech.



5,Dominik Schiener


Role: IOTA Co-Founder


Social Media: X @DomSchiener


Why Follow: Offers strategic visions and partnership updates for IOTA’s ecosystem.


Achievements: Steered IOTA into a top crypto, focusing on machine-to-machine payments.



6,Arthur Breitman


Role: Tezos Co-Founder


Social Media: X @ArthurB


Why Follow: Dives into Tezos’ adaptive blockchain and governance tech.


Achievements: Built Tezos with on-chain governance and formal verification.



7,Ambre Soubiran


Role: Kaiko CEO


Social Media: X @AmbreSoubiran


Why Follow: Shares data-driven crypto market trends, ideal for institutional investors.


Achievements: Leads Kaiko, a top provider of institutional-grade crypto data.



8,Anna Klawonn


Role
: Bitpanda Head of Compliance


Social Media: Not specified (check Bitpanda’s official channels)


Why Follow: Offers expert takes on crypto regulatory compliance.


Achievements: Ensures Bitpanda meets EU financial rules, cementing its status as a leading exchange.


9,Daniel Masters


Role
: CoinShares Chairman


Social Media: X @DanielCMasters


Why Follow: Breaks down institutional digital asset investing.


Achievements: Shifted from traditional finance to lead one of Europe’s largest crypto investment firms.


10,Eva Kaili



Role
: European Parliament Member, Blockchain Advocate


Social Media: X @EvaKaili


Followers: Not specified


Why Follow: Tracks EU blockchain policy and regulatory updates.


Achievements: Shapes Europe’s blockchain policies, balancing innovation and oversight.



11,Francesco Filia


Role: Fasanara Capital CEO


Social Media: Not specified (check Fasanara’s channels)


Why Follow: Shares hedge fund perspectives on crypto strategies and markets.


Achievements: Pivoted hedge fund tactics to digital assets, managing major crypto capital.



12,Henri Arslanian


Role: Ex-PwC Crypto Lead, Nine Blocks Capital


Social Media: X @HenriArslanian


Why Follow: Thought leader on crypto and fintech trends.


Achievements: Led PwC’s crypto efforts, now heads a digital asset-focused hedge fund.



13,Isabel Fernandez


Role
: Ex-ING Wholesale Banking CEO, Crypto Consultant


Social Media: Not specified


Why Follow: Expertise in blockchain for sustainable finance.


Achievements: Transitioned from banking to drive blockchain-powered green finance.


14,Guy Turner (Coin Bureau)


Role
: Crypto Educator & Influencer


Social Media: YouTube: Coin Bureau (2.52M subscribers), X @coinbureau


Why Follow: Drops thorough crypto research and market trend breakdowns.


Achievements: Runs one of YouTube’s biggest crypto education channels, known for deep, impartial insights.


15,Julian Hosp


Role: Cake DeFi Co-Founder Contributor, Crypto Influencer(~81.5K followers)


Social Media:X @julianhosp


Why Follow: Shares insights on DeFi and crypto investing.


Achievements: Authored blockchain books, founded multiple crypto ventures.


Wrap-Up


Partnering with the right KOLs can turbocharge a Web3 marketing firm’s clout and trust in the crypto community. These 15 KOLs aren’t just big names in Europe’s crypto scene—they’re driving progress through tech breakthroughs, policy advocacy, and education. Following and engaging with them gives you the latest industry pulse, builds brand cred, and opens collab doors. Check their socials often for updated follower counts and fresh content.


FAQs

Q1: What’s a crypto KOL?
A: Crypto KOLs are folks with expertise and social media sway who’ve earned community trust. They shape trends and investment decisions.


Q2: Why bother with KOLs?
A: They amplify your reach, connect you with wider audiences, and build trust via endorsements, content, and community vibes.


Q3: How were these KOLs chosen?
A: Picked based on their rep in Europe, social media impact, and industry contributions, drawn from reports and social analytics.


Q4: Are these KOLs active beyond social media?
A: Yep, many shine on YouTube, LinkedIn, and Instagram. We’ve listed their main social links where available.


Q5: How do I pitch a KOL collab?
A: Slide into their DMs or hit their official channels with a clear proposal, highlighting shared goals and value. Tailor your pitch to their audience and interests.


Resources

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