Binance Alpha Listing Guide: Document Checklist, Application Process, Review Time, and Operational Guidelines

Binance Alpha, launched at the end of 2024, is Binance’s “pre-listing token selection pool,” focused on discovering early-stage, high-potential Web3 projects. Once a project enters the Alpha board, users can trade the project’s token ahead of its main listing. However, being listed in Alpha doesn’t guarantee promotion to the main board—it depends on market performance and Binance’s internal evaluation.

This guide provides Web3 project founders with a detailed tutorial on how to get listed on Binance Alpha, covering required materials, submission steps, review stages, and pre/post-listing operation tips—helping you efficiently navigate your Binance Alpha listing journey.Required Materials for Listing
Before starting the Binance listing application, teams should prepare comprehensive, well-documented materials. Below is a checklist of essential documents:

1. Basic Project Information:

Include your whitepaper (PDF + link), official website, and project overview. A clear whitepaper helps Binance quickly understand your vision, technology, and business model.

2. Team Information:

Provide introductions and contact details of core team members, including founders’/executives’ backgrounds (education, work experience) and public social media links. Binance prefers projects led by experienced teams with real, useful products. Be prepared for KYC requirements—you may need to provide ID documents and complete video verification to confirm identity authenticity.

3. Company Registration Documents:

Submit your company’s registration certificate, business license, or foundation documentation to prove legal operation. If applicable, attach a legal opinion letter confirming the token’s compliance status (e.g., not a security). Projects registered in compliant jurisdictions have an advantage—if you don’t have one, contact us for assistance.

4. Tokenomics:

Provide a detailed token distribution and vesting plan, including total supply, private/public funding details, team/investor allocations, top 10 holder addresses, and vesting timelines. Binance examines whether token distribution is fair and whether sudden unlocks could create dumping risks.

5. Security Audit Report:

If your token contract or product is already live, submit a third-party smart contract audit report to boost credibility. Binance’s due diligence team evaluates contract risks, code quality, and any prior security incidents.

6. User and Community Data:

Provide current user metrics, product usage stats, and community size (e.g., Twitter followers, Discord/Telegram members). User adoption is a key factor in Binance’s assessment. If available, include geographic distribution, TVL, and transaction data.

7. Fundraising and Investors:

Disclose funding history—rounds, amounts, investors, and partners. A strong investment background and fair valuation help the project stand out. Binance does not charge listing fees, but it may request valuation adjustments for post-listing stability. If you’re concerned about confidentiality, contact us to handle it safely.

8. Compliance and Legal Declarations:

Provide compliance statements confirming adherence to relevant laws and absence from sanction lists. Binance will conduct AML and sanctions screening. If your project has a legal opinion or offshore foundation, include those documents.

9. Additional Materials:

Optional but valuable—demo videos, DApp links, on-chain data, or testnet access. For unissued tokens, provide a clear TGE plan; for live tokens, include contract and liquidity data for verification.

Note:

Ensure all information is truthful, accurate, and complete. Incomplete or false data can delay or void your application.Binance Alpha Submission Process
Once materials are ready, submit your application through Binance’s official listing channel (avoid third-party intermediaries).

Step 1: Access the Official Form

Go to the bottom of Binance’s homepage and find “Apply to List.” There are three types:

Spot listing (main board)
Futures listing (via email)

Alpha Selection application (for projects entering the Alpha board)⚠️ For Alpha Zone applications, use the official Alpha form on binance.com. Double-check the domain to avoid phishing sites.

Step 2: Fill Out Basic Information

Provide your project name, token symbol, blockchain, website, and summary. Be accurate.

The form asks, “Who referred your project to Binance?” Options include Binance Listing BD, Binance Labs, BNB Chain Grants, or “Others.” Having an internal connection helps but isn’t required—just ensure other sections demonstrate your project’s value.

Step 3: Complete the Detailed Form

The form requests specifics on fundraising, valuation, token distribution, community metrics, technical stats (like TVL), and growth plans. It also asks how your project benefits Binance—e.g., attracting new users, boosting volume, or enriching the ecosystem.

Binance values projects linked to BNB Chain, so mention any integration plans. Expect questions about extending lockups or lowering valuations—reflecting Binance’s focus on long-term sustainability and user protection.

Step 4: Submit and Confirm

After reviewing everything, submit the form. You’ll see a confirmation screen or receive an email acknowledgment. Avoid submitting multiple times—Binance reviews many projects and patience is key.

Step 5: Maintain Communication

While waiting, you can periodically update your project’s progress via the form (e.g., weekly). Avoid tagging Binance execs on social media—this can hurt your chances.

Step 6: Due Diligence (If Shortlisted)

If shortlisted, Binance will email you a non-disclosure agreement (NDA). Once signed, they’ll request deeper details about your tech, finances, and team. Reply quickly and professionally. You may be asked for a live interview or video verification—core members should record ID-confirmation videos introducing themselves and the project.

Step 7: Approval and Announcement

If all checks out, Binance will confirm your Alpha listing and coordinate an official joint announcement. Do not leak the news beforehand—violating confidentiality could void your listing.At this point, your token will be live on Binance Alpha for public trading and observation.Review Timeline and Key Considerations

Binance does not specify an exact review timeline—it can take weeks to months. The process generally includes:

Initial Screening:

Quick evaluation of core criteria—working product, real users, traction, and verified team. Binance favors hot narratives (RWA, AI, DePIN, etc.) and projects within its ecosystem (BNB Chain). Meme tokens with strong communities can also qualify. Common rejection reasons: fake data, anonymous teams refusing KYC, or flawed tokenomics.

In-Depth Due Diligence:

Multi-department review (tech, security, legal, market). Be ready for background checks, code reviews, and compliance vetting. Address vulnerabilities or discrepancies quickly to maintain momentum.

Alpha Observation Period:

After approval, projects enter Alpha for live performance monitoring. Binance tracks volume, liquidity, price stability, and team activity. Strong post-launch performance can lead to a main board promotion.Summary

Binance Alpha is a curated incubation zone for early-stage projects—lower barriers than the main board but still highly selective. For Web3 founders, it’s a proving ground for global exposure.Success depends on three essentials:

1️⃣ Fully prepared materials (identity, registration, tokenomics, audits, user data)
2️⃣ Professional submission and due diligence cooperation
3️⃣ Consistent community and marketing execution before and after listingIf your team faces challenges in identity verification, documentation, liquidity, or promotion, consider using professional support services like Identity Compliance Assistance or One-stop Launch PR to streamline the process.

FAQ

Q1: Can a project without a token apply for Alpha?
Yes. Binance accepts pre-TGE projects, but a clear token design and issuance plan are required.

Q2: What if the team cannot publicly reveal identities?
You can use a compliant service provider to assist with identity verification while keeping founders private—contact ChainPeak for help.

Q3: Does Alpha listing guarantee a main board listing?
No. Alpha is an observation pool; promotion depends on performance and compliance.

Q4: How long is the review process?
It varies from weeks to months depending on project quality and queue volume.

Q5: What if we don’t have a Binance contact or referral?
Select “Other.” It won’t disqualify you, but internal ecosystem ties (Launchpad, Labs, BNB Chain) can strengthen your case.

Q6: How should marketing be arranged pre-listing?
Plan structured content 3 days before launch—tutorials, AMAs, community campaigns—paired with top KOLs on Twitter to build hype. Continue sharing performance data post-listing.

Useful Links:
🌐 Website: https://chainpeak.pro
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💬 Global KOL Group: https://t.me/globalcryptokol
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