Top Malaysian Crypto KOLs to Watch in 2025

Located at the heart of Southeast Asia, Malaysia has rapidly emerged as a key player in cryptocurrency and blockchain technology. According to a TripleA report, as of early 2023, Malaysia had over 2 million crypto users—about 6.5% of its population—surpassing the global average. This growth is fueled by Malaysia’s unique socio-economic landscape: a highly diverse linguistic and cultural environment, encompassing Malay, English, Mandarin, Tamil, and more, which enables varied and in-depth crypto education and content dissemination. Additionally, the Malaysian government’s increasingly open and proactive regulatory stance has further catalyzed the vibrant local crypto ecosystem.


Against this backdrop, Malaysia has seen the rise of influential native KOLs (Key Opinion Leaders). These creators produce high-quality crypto content in local languages and perspectives, leveraging platforms like YouTube, Instagram, and TikTok to educate the public on technical analysis, blockchain knowledge, and investment strategies. These KOLs not only empower local users to better engage with the global crypto market but also contribute significantly to the healthy growth of Southeast Asia’s crypto community.


In this article, we highlight 13 of Malaysia’s top native crypto KOLs, offering you a curated list of content creators and educators to help you dive deeper into market dynamics.


1. Mr Money TV

Founded by Peter Yong, Mr Money TV is one of Malaysia’s most popular personal finance and investment education channels. With a humorous and engaging style, it covers stocks, real estate, and crypto basics, including market analysis. Boasting ~200K YouTube subscribers and videos often racking up tens of thousands of views, Peter has turned the channel into a Southeast Asian self-media success story, proving quality finance content can win mass appeal. For those seeking an accessible way to learn about crypto and finance, Mr Money TV offers practical, relatable insights.


2. DausDK

DausDK is a dynamic Malaysian crypto content creator and educator. Through YouTube and TikTok, he shares Bitcoin basics, daily crypto news, and personal finance tips, covering topics like local crypto buying guides, exchange tutorials, and market trends. Using humorous Malay-language narration, he makes complex concepts approachable. With a mission to help young Malaysians achieve financial freedom, DausDK has nearly 140K YouTube subscribers and over 100K TikTok followers, making him a trusted resource for crypto newbies.


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3. Ismail Luno

Ismail Luno is a Malaysian crypto content creator focused on short-form social media videos to spread investment knowledge. His YouTube tutorials guide users on using exchanges and buying Bitcoin, while his TikTok clips offer quick, engaging crypto and NFT explainers. Known for fast-paced, beginner-friendly content, he advocates for dollar-cost averaging (DCA) to build long-term Bitcoin holdings. With over 50K YouTube subscribers and nearly 50K TikTok followers, Ismail Luno is a go-to KOL for Malaysian crypto newcomers.


4. Bicara Krypto

Bicara Krypto (“Crypto Chat”), launched in 2018 by Asyraf Ahamed and team, is a leading Malaysian crypto education channel. Known for high-quality content, it offers live YouTube webinars and market analysis videos on Bitcoin, Ethereum, NFTs, and more. Its TikTok account delivers bite-sized knowledge to meet growing demand. With a localized perspective, Bicara Krypto has ~33K YouTube subscribers and over 56K TikTok followers, serving as a vital knowledge hub for Malaysia’s crypto community.


5. AZSAEF

AZSAEF is a Malaysian crypto KOL active on TikTok and his personal blog, promoting crypto investment and blockchain trends. His TikTok videos cover trading tips, altcoin picks, and exchange tutorials in accessible Malay. On Azsaef.com, he shares detailed articles on exchange reviews, hardware wallets, and annual crypto project picks. With ~64K TikTok followers, AZSAEF’s dual-channel approach and timely updates make him a standout educator in Malaysia’s crypto scene.


6. Roti Telur Finance

Founded by Kuala Lumpur’s Dean, Roti Telur Finance chronicles his financial journey, starting investments at 18 and hitting RM100,000 by 24. The channel covers saving tips, side hustles, and crypto investing, with videos on buying Bitcoin in Malaysia, reviewing local exchanges, and portfolio strategies. Dean’s transparent sharing of successes and failures resonates with young Malaysians, earning ~18.6K YouTube subscribers. His authentic, broad-ranging content makes Roti Telur Finance a gem for local finance enthusiasts.


)7. Beh Teik Zhen (@jasonbeh

Beh Teik Zhen is a Malaysian technical analysis expert specializing in forex, stocks, and crypto. On Instagram, he shares chart-based analysis, market trends, and trading strategies, empowering beginners and intermediate traders. His practical, educational content is ideal for those diving into technical analysis, with ~93K followers across Southeast Asia.


8. Financial Fools

Run by Kyle Kaizan, Financial Fools answers crypto newbies’ questions with wit and clarity. A seasoned trader (self-proclaimed Malaysia’s “9th-ranked crypto trader”), Kyle breaks down scalping, stop-loss strategies, and debunks crypto scams. His fast-paced TikTok videos cover market updates and trading psychology, with ~33.8K followers and 200K+ likes. Financial Fools is a top pick for Malaysians seeking practical trading guidance.


9. Nicky 带你飞 (Nicky Loo)

Nicky Loo, an 8-year crypto trading veteran and Bitcoin advocate, is a leading Mandarin-speaking KOL in Malaysia. His YouTube channel offers market analysis, project reviews, and investment strategies, blending macro trends with rational coin commentary. With ~60K subscribers, Nicky’s in-depth, practical content is a must-follow for Mandarin-speaking Malaysians seeking professional crypto insights.


10. Anita Permata Sari

Anita Permata Sari, a Malaysian actress and TV host, has embraced Web3, sharing crypto insights on Instagram. She introduces mainstream audiences to NFTs, metaverse trends, and blockchain’s role in travel, making complex topics relatable. With over 121K followers, Anita bridges the gap between crypto and the masses, adding a female voice to Malaysia’s scene.


11. David Justin

David Justin, a renowned crypto educator, holds a 2022 Guinness World Record for the largest crypto course (897 attendees). His Blockchain Academy offers courses from basics to algo-trading. As Bitget’s Malaysian ambassador, he shares trading tips and industry insights on Instagram (~106.9K followers). David’s expertise makes him a top KOL for all skill levels.


12. Evyn Wong

delivers high-quality education, and her ~55.3K Instagram followers value her professional, diverse perspective.Evyn Wong, a full-time crypto trader and female KOL, shares daily trading insights, technical analysis, and lifestyle content. Certified in luxury authentication, she also explores women’s roles in crypto. Her work with@cays_media


13. Suffian Zakaria

At 25, Suffian Zakaria is a relatable crypto investor advocating long-term holding (“diamond hands”). His Instagram posts share portfolio updates, profit strategies, and tips to avoid market traps. With ~43.7K followers, Suffian’s down-to-earth style inspires young Malaysians navigating crypto’s ups and downs.


Summary


As an emerging crypto hub in Southeast Asia, Malaysia’s multicultural and multilingual environment has nurtured a vibrant group of native KOLs. Through diverse platforms, they deliver technical analysis, market insights, blockchain education, and trading experiences in local languages. These KOLs lower the entry barrier to crypto and blockchain, offering accessible learning paths for varied audiences.


With Malaysia’s crypto user base growing steadily, these KOLs will play an increasingly vital role in driving the region’s crypto ecosystem. Whether you’re a newbie or a seasoned trader, following these KOLs will help you seize opportunities in the fast-evolving crypto market.


FAQs

Q1: Must I choose Malay-speaking KOLs for promotion in Malaysia?
A: Not necessarily. Malaysia’s linguistic diversity includes English, Mandarin, and Tamil alongside Malay. Select KOLs based on your target audience—younger users often prefer English or Malay, while the Chinese community leans toward Mandarin. Matching the KOL’s language to your audience ensures precision.


Q2: Is Malaysia’s crypto market suitable for marketing campaigns?
A: Yes. With over 2 million crypto users and steady growth, Malaysia offers a robust market. The government’s clear, open regulatory stance creates a friendly environment. High crypto awareness among users makes it ideal for targeted campaigns and long-term strategies.


Q3: What’s the average cost of collaborating with Malaysian KOLs?
A: Costs vary by influence, follower count, platform, and content type:

  • Mid-tier KOLs (10K–50K followers): ~$200–$800 per collab.
  • Larger KOLs (50K–150K followers): ~$800–$2,500 per collab.
  • Top-tier KOLs (150K+ followers): $2,500–$5,000+ per collab.
    Prices depend on customization, long-term partnerships, and formats (e.g., videos, shorts, or live streams).

Q4: How do I measure campaign effectiveness?
A: Track these KPIs:

  • Engagement Rate: Likes, comments, shares.
  • Conversion Rate: Users completing actions (e.g., sign-ups, purchases).
  • Click-Through Rate (CTR): Clicks on promoted links.
  • Reach: Unique users exposed to content.
  • ROI: Revenue vs. campaign cost.
    Use tools like UTM links, Google Analytics, and platform analytics for precise tracking.

Resources:

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