2025 Web3 Chinese-Speaking KOL Marketing: The Ultimate Guide to Community Building and Growth

In 2025, the Web3 industry is experiencing explosive growth. According to a Grand View Research report, the global Web3 market is projected to grow from $2.25 billion in 2023 to $33.53 billion by 2030, with a compound annual growth rate of 49.3%. Within this wave, the Chinese-speaking market, with over 1 billion users and a vibrant crypto community, has become an unmissable goldmine of traffic. Data shows that in 2024, China's crypto market transaction volume reached $86.4 billion, with 23.57 million Chinese-speaking users active in on-chain transactions, and over 60% of on-chain task completers originating from the Chinese-speaking community. However, entering this market is no easy feat: improper KOL selection, insufficient content localization, and fragmented communication often lead to suboptimal results.


Imagine your Web3 project rapidly rising in the Chinese-speaking market, with an enthusiastic community, and your brand influence sweeping the internet! Through precise KOL marketing and scientific community-building strategies, you can cost-effectively leverage millions of users to create a highly loyal and active community. This article provides the ultimate 2025 guide to Web3 Chinese-speaking KOL marketing and community building, combining data and practical experience to help you hit the core of success!


Current State and Trends of Web3 Chinese-Speaking KOL Marketing


Market Potential and Challenges Coexist


The decentralized nature of Web3 offers new possibilities for KOL marketing. In 2024, the global cryptocurrency market cap grew from $2.31 trillion to $3.33 trillion, a 44.2% increase. However, issues like fake followers, “lip-service” KOLs, and high-cost, low-return campaigns are frequent. According to ChainPeak data, mid-tier KOLs charge $100–$500 per promotion, while top-tier KOLs demand $2,000–$5,000, and projects can easily lose their investment if not cautious. Related Article: Analysis of Chinese-Speaking KOL Marketing Status


2025 New Trends

  • Data-Driven Decision-Making: Leverage tools like Kaito and Cookie3 to optimize KOL selection and ROI.
  • Long-Tail + Top-Tier Strategy: Combine mid-tier KOLs’ broad coverage with top-tier KOLs’ deep influence to balance cost and impact.
  • Community-Oriented Operations: KOLs shift from “sales” to bridges of community trust, deeply engaging in community building.
  • Platform-Based Collaboration: Platforms like ChainPeak reduce marketing costs by over 30% through standardized partnerships.


How to Build a Chinese-Speaking Community Through KOLs


In Web3, building a Chinese-speaking community from scratch is a carefully planned battle. KOLs are not just traffic gateways but also catalysts for community trust. Below are three stages—from cold start to cultural solidification—detailing strategies to build a Chinese-speaking community from 0 to 1 using KOLs:


Cold Start Phase


In the early stage, the goal is to quickly attract seed users and establish a community foundation. Chinese-speaking users are sensitive to “incentives,” so KOL selection and content design should focus on high-conversion traffic campaigns. Don’t Miss Out, Check Out the Free KOL Effective Campaign Guide!

  • Collaboration Types:Small-to-Medium Twitter (X) Bloggers: Select Twitter (X) bloggers with 10,000–100,000 followers and >5% engagement rates, skilled at spreading trending information quickly.
    Task-Sharing Accounts: Accounts focused on Web3 tasks (e.g., airdrops, testnet participation), common on Twitter and Telegram, ideal for attracting “wool-pulling” users.
    Telegram Traffic KOLs: KOLs with active Telegram groups, adept at guiding users to join new communities through group interactions.
  • Content Directions:Airdrop Campaigns: Promote the project’s token or NFT airdrops, emphasizing “limited-time” or “limited-quantity” to attract attention.
    Zealy/Galxe Task Tutorials: Publish images or short videos explaining how to participate in community tasks (e.g., Zealy, Galxe platform task flows) to lower entry barriers.
    Interaction Tutorials: Provide beginner guides on wallet setup and on-chain interactions to attract Web3 newcomers.
    Telegram Join Guidance: Clearly guide users to join Telegram groups, e.g., “Click the link to join the official TG and claim exclusive rewards.”
  • Practical Tips:Multi-KOL Synergy: Select 3–5 mid-sized KOLs (e.g., ~50,000 followers, >5% engagement) to promote simultaneously with unified messaging (e.g., “Join XXX community, participate in airdrop to win $1,000 rewards”) for consistent information.
    Unified Entry Point: Direct all KOL promotions to a single Telegram or Discord community link to avoid user fragmentation.
    Telegram Welcome Mechanism: Set up an auto-welcome bot (e.g., Rose Bot) in Telegram groups to send project introductions and task guides to new users, improving retention.
    Incentive Tasks: Design simple tasks (e.g., invite friends, retweet X posts) with $5–$50 equivalent token or NFT rewards to spur quick action.
    Budget Allocation: Per ChainPeak data, small-to-medium KOLs charge $100–$300 per promotion; control total budget at $1,000–$2,000 to test initial results.
    Case Study: ZKFair collaborated with five task-oriented Chinese-speaking X accounts during its cold start, releasing airdrop and Galxe task tutorials, directing users to a Telegram group, attracting 23,000 users in 72 hours with a 15% conversion rate.

Community Active Phase


Once the community takes shape, sustain user activity and stickiness through continuous KOL content output. Avoid chasing one-time traffic spikes and focus on “continuous signal input” to build long-term community appeal.

  • Collaboration Types:Content Output KOLs: Bloggers skilled in in-depth analysis, such as Web3 educators on Twitter or Bilibili, capable of providing technical project insights or industry perspectives.
    Topic-Driving KOLs: KOLs with high engagement on Twitter or Telegram, adept at initiating topic discussions or events to boost community vibe.
  • Content Directions:Project Progress Updates: KOLs share project updates (e.g., testnet launch, partner announcements), highlighting milestones.
    Roadmap Explanations: Use images or short videos to break down the project roadmap, outlining plans for the next 6–12 months to boost user confidence.
    AMA Summaries: Compile key points from team or KOL AMAs (Ask Me Anything) into short articles or videos for Twitter, Telegram, or Bilibili.
    Participant Interviews: Invite active community users to share their project experiences, enhancing others’ sense of involvement.
  • Practical Tips:Regular AMAs: Host weekly or biweekly AMAs on Telegram or Discord with KOLs, inviting project teams to answer user questions and reward active users with tokens or NFTs.
    Multi-Platform Content Sync: KOLs post AMA highlights or project insights on Twitter, Telegram channels, and Bilibili for multi-platform exposure.
    Topic Rhythm: Plan 1–2 weekly community topics (e.g., “Share your NFT collection story”) led by KOLs to encourage user interaction.
    Tool Support: Use Discord bots like MEE6 to track user activity, automatically assigning “active member” roles to enhance participation incentives.
    Budget Allocation: Content output KOLs charge $300–$800 per collaboration, topic-driving KOLs $200–$500; allocate $2,000–$4,000 monthly to maintain community heat.

Cultural Solidification Phase


As the community stabilizes, use KOLs to build a unique community culture, enhancing user belonging and long-term loyalty. Chinese-speaking users highly value cultural resonance and identity; KOL collaborations in this phase should focus on deep content and emotional connection.

  • Collaboration Types:Deep Content Bloggers: Creators on Twitter, Bilibili, or Xiaohongshu specializing in in-depth Web3 content, skilled in long-form analysis or storytelling.
    YouTube Video Creators: KOLs producing high-quality Web3 video content, ideal for conveying project value through visual storytelling.
    Interview Content Producers: Skilled in dialogue or interview formats, uncovering stories from project teams or community members.
  • Content Directions:Team Interviews: KOLs interview project founders or core teams, sharing the project’s vision, technical breakthroughs, or behind-the-scenes stories.
    Vision Explanations: KOLs use videos or articles to explain the project’s long-term goals, e.g., “How Web3 transforms the digital lives of Chinese-speaking users.”
    User Story Sharing: Invite community members to share their project journeys, e.g., “From Web3 newbie to NFT collector.”
    Dialogue Content: Host live dialogues between KOLs, community members, or the team to showcase diverse community voices.
  • Practical Tips:Story-Driven Content: Collaborate with KOLs to create “behind-the-scenes project stories” or “community contributor dialogues” series, emphasizing real experiences to enhance relatability.
    Localized Elements: Incorporate Chinese-speaking market culture, such as designing community badges with national trend styles or launching “Mid-Autumn Digital Lantern Festival” themed events.
    Long-Term Incentive Binding: Offer token lockup rewards or community governance rights to deep-content KOLs to encourage long-term engagement.
    Multi-Channel Distribution: Publish interviews or stories on YouTube, Bilibili, Twitter, and Xiaohongshu to attract users across platforms.
    Budget Allocation: Deep-content KOLs charge $500–$1,500 per collaboration, video creators $800–$2,000; allocate $3,000–$6,000 monthly to build cultural influence.
    Case Study: Pendle collaborated with Bilibili interview KOLs in the Chinese-speaking market, launching a “Voices of Stakers” video series sharing staking experiences, extending a transactional project into a community ecosystem, attracting 50,000+ long-term users.

Summary


Web3 Chinese-speaking KOL marketing and community building in 2025 is a track full of opportunities and challenges. With a market potential of over 20 million active users, project teams can achieve rapid breakthroughs from 0 to 1 and move toward long-term prosperity through precise KOL selection, scientific community-building strategies, and data-driven optimization. KOLs play multiple roles in community building: in the cold start phase, small-to-medium KOLs and task-oriented content quickly gather seed users; in the active phase, content output and topic guidance maintain community heat; in the cultural solidification phase, deep content and localized strategies foster a sense of belonging. By combining multi-platform synergy, localized content, dynamic incentives, and crisis management, your community will become a benchmark in the Web3 Chinese-speaking market! In the future, Chinese-speaking Web3 communities will see more innovative possibilities. Whether igniting cultural passion through “national trend NFTs” or empowering users via DAO governance, your community will become a “digital home” in users’ hearts. Act now, seize this wave of opportunity, ignite your Web3 dream, and let your project shine in the Chinese-speaking market!



FAQs

1. How to Identify “Lip-Service” KOLs?

A: Check content originality (use Copyleaks to detect AI-generated content), engagement rate (>3%), comment quality, verify on-chain follower activity with Dune Analytics/Kaito, and review past collaboration history.


2. What’s the Budget Range for Web3 KOL Marketing?

A: Mid-tier KOLs charge $100–$500 per promotion, top-tier KOLs $2,000–$5,000; small-to-medium projects start with low-budget tests.


3. How to Quantify KOL Marketing Effectiveness?

A: Track exposure, engagement rate, conversion rate, and on-chain data using tracking links and Dune Analytics.


4. What’s the Most Overlooked Aspect of Community Building?

A: Fostering a sense of belonging. Neglecting cultural resonance and localized operations can lead to user churn.


5. What Are the Advantages of Collaborating with Chinese-Speaking KOLs Through ChainPeak?

A: As an agency, we have bulk negotiation capabilities, offering prices far lower than direct project collaborations. Long-term partnerships enjoy customized packages and annual discounts, saving over 30% in costs.


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