Top 10 Vietnamese Web3 KOLs in 2025 (With Contact Information)

In recent years, Vietnam has emerged as one of the global leaders in cryptocurrency adoption. According to Chainalysis’ 2024 Global Crypto Adoption Index, Vietnam boasts a crypto ownership rate of 21.2%, ranking second worldwide, just behind the UAE, with decentralized finance (DeFi) transactions accounting for 28.8% of total trading volume. This data not only highlights strong local demand for on-chain financial services but also reflects Vietnam’s rapidly rising digital economy. With a population of nearly 100 million, predominantly under 30 years old, and an internet penetration rate exceeding 70%—coupled with nearly 80% social media penetration—Web3 content spreads rapidly in Vietnam.


In this highly digitized environment with a massive user base, KOLs (Key Opinion Leaders) serve as vital bridges connecting projects with end users. Active on platforms like YouTube, Telegram, Twitter (X), and Facebook, they attract and educate tens of thousands of followers through market analysis videos, futures trading strategies, DeFi tutorials, and on-chain data insights. However, with the explosive growth of the market and the proliferation of KOLs, projects face challenges in selection, collaboration, and campaign execution. On one hand, top-tier KOL resources are scarce, with leading KOLs often having 100,000 to 500,000 subscribers but active followers typically accounting for less than 30% of their total audience. On the other hand, while mid- and small-tier KOLs are abundant, their engagement rates and content quality vary widely, making it difficult for projects to assess ROI. How to address these challenges? Check out our comprehensive marketing guide.


Moreover, community influence is critical in Vietnam’s KOL ecosystem: over 76% of crypto investors report that their investment decisions are influenced by friends or community recommendations. Telegram groups and Facebook communities are the most active discussion hubs, with some boasting tens of thousands of engaged members. In contrast, Twitter, while broad in reach, has slightly less local influence. YouTube and TikTok’s short-form video content resonate strongly with Vietnam’s young audience, with many KOLs achieving high fan engagement through frequent video updates. Thus, KOL strategies in Vietnam must consider platform preferences, fan activity, and content formats to achieve precise reach and effective conversions.


Top 10 Vietnamese Web3 KOLs in 2025

The following KOLs specialize in market trends, futures trading, DeFi, and on-chain analytics, ranging from seasoned experts to community leaders. Follower counts are approximate. View the list of top Vietnamese traders.


1，Lê Duy (Crypto Man)


Followers: YouTube 40K subscribers; Facebook 98K followers


Social Links: http://twitter.com/lduycrypto | https://www.youtube.com/c/CryptoManVN


Why Follow: Active since 2016, he maintains steady futures strategies through bull and bear cycles. Formerly with Kiwi Group’s blockchain training program, he now shares practical expertise via YouTube and online courses to tens of thousands of learners.


2，Thuận Capital


Followers: YouTube 180K subscribers; Telegram 53K members


Social Links: https://t.me/ThuanCapitalVN | https://www.youtube.com/c/ThuanCapital


Why Follow: With an MBA in finance, he has published over 2,200 market analysis videos on YouTube since 2017. Advocating Dollar-Cost Averaging (DCA), he serves as a marketing ambassador for multiple exchanges in Vietnam.


3，AnhReview Capital


Followers: YouTube 136K subscribers; Telegram 30K members


Social Links: https://t.me/AnhReviewCapital | https://www.youtube.com/c/AnhReviewCapital


Why Follow: Known for futures trading signals, he leverages Ancient8 and other community resources to provide precise growth strategies and quantitative insights for projects.


4，Crypto Family


Followers: Telegram 120K members; Twitter 25K followers


Social Links: https://t.me/CryptoFamilyVN | https://twitter.com/CryptoFamilyVN


Why Follow: Dubbed “Vietnam’s top futures community,” it delivers daily trading signals and market insights with high community reinvestment rates.


5，Rich Kids TradingFollowers: YouTube 39.5K subscribers; Telegram 45K members


Social Links: https://t.me/RichKidsTrading | https://www.youtube.com/c/RichKidsTrading


Why Follow: Known for humorous short-term futures strategies, invited to SnapEx Hanoi seminars, and a frequent winner of trading competition 

awards.


Have a hot crypto project and want to collaborate with local Vietnamese influencers? ChainPeak Pro – Asia’s largest Web3 KOL marketing agency – is your secret weapon. Contact us.


6，Kiến Thức Crypto


Followers: YouTube 104K subscribers; Facebook 2.5K followers


Social Links: https://www.facebook.com/KienThucCrypto | https://www.youtube.com/c/KienThucCrypto


Why Follow: Specializes in beginner-friendly tutorials with high shareability, helping newcomers quickly enter the crypto space.


7，TraderViet (Nhật Hoài)


Followers: YouTube 107K subscribers; Facebook 15K followers


Social Links: https://www.youtube.com/c/TraderViet | https://www.facebook.com/hoai.lainhat


Why Follow: A founding member of TraderViet forum, blending traditional finance and crypto market perspectives. His daily market recap videos consistently rank high (vn.beincrypto.com).


8，MarginATM


Followers: YouTube 120K subscribers; Telegram 20K members


Social Links: https://t.me/MarginATM | https://www.youtube.com/c/MarginATM


Why Follow: Balances teaching and practice, hosting regular community trading competitions to connect fans with projects in real-world settings.


9，Blockchain Dream


Followers: YouTube 249K subscribers; Twitter 40K followers


Social Links: https://twitter.com/BlockchainDreamVN | https://www.youtube.com/c/BlockchainDreamVN


Why Follow: Focuses on real-time market analysis and technical insights, making it an ideal partner for projects seeking technical promotion.


10，Hoàng Minh Thiên


Followers: YouTube 188K subscribers; Facebook 30K followers


Social Links: https://www.youtube.com/c/HoangMinhThien | https://www.facebook.com/HoangMinhThienVN


Why Follow: Transitioned from traditional stocks and forex to crypto since 2016, excelling in risk management and mid-to-long-term strategies with a rational, grounded style.



Summary

These 10 Vietnamese KOLs cover key areas like futures trading, market analysis, DeFi tutorials, and community operations, offering flexibility based on project needs. With follower bases ranging from tens to hundreds of thousands, they’ve earned trust through years of practical experience and high-frequency original content. Projects should aim for long-term partnerships, providing ongoing content support and token incentives while co-planning campaign schedules to maximize endorsement impact.


With a 21.2% crypto ownership rate and 28.8% DeFi usage, Vietnam is a global crypto hotspot where premium KOL resources are scarce yet impactful. These KOLs specialize in futures trading, DeFi education, market analysis, and community building. Projects can select KOL combinations based on goals (e.g., user acquisition, technical promotion, or community growth), using metrics like engagement and conversion rates for precise campaigns to maximize ROI.


In conclusion, Vietnam’s Web3 market presents both opportunities and challenges. Only through rigorous data analysis and localized operations, paired with a mix of short- and long-term KOL strategies, can projects achieve optimal balance between investment and impact. In the evolving competitive landscape, projects that truly “understand and engage Vietnam” will gain the first-mover advantage. Discuss localized marketing solutions with us and schedule a meeting.



FAQs


Q1: What are the advantages of marketing through ChainPeak?

We offer bulk negotiation capabilities, securing prices far lower than direct KOL outreach. Long-term partnerships unlock customized packages and annual discounts, saving over 30% on costs.


Q2: How much is the budget for a single KOL campaign?

Mid-tier KOLs (100K–200K followers) charge approximately $500–$1,500 per post or video; top-tier KOLs (>200K followers) range from $2,000–$5,000.


Q3: What are Vietnam’s main social platforms?

YouTube, Telegram, Twitter (X), Facebook, and TikTok perform best for KOL campaigns.


Q4: How to measure campaign effectiveness?

Use dedicated tracking links, UTM parameters, and community activity comparisons, alongside on-chain metrics like new wallet creation, for comprehensive evaluation.


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