Recommended Collection | A Complete Guide to Web3 Marketing in Southeast Asia in 2025

Southeast Asia is rapidly emerging as a significant force in the global Web3 landscape. Driven by a demographic dividend and widespread technology adoption, the region boasts a leading share of cryptocurrency users worldwide—Asia accounts for approximately 60% of global crypto users (about 320 million people), with a substantial portion from Southeast Asia, characterized by a young and highly digitized population. Several Southeast Asian countries rank among the top in global crypto adoption indices: for instance, Indonesia and Vietnam ranked 3rd and 5th globally in 2024, respectively, while Thailand also made it into the top 20. Vietnam’s cryptocurrency ownership rate stands at an impressive 21.2%, second only to the UAE globally. This rapidly growing user base makes Southeast Asia an unmissable market for Web3 projects.

The region’s population and device penetration reflect a youthful and mobile-first demographic. Data shows that countries like Vietnam and Indonesia have a median population age of around 30, with a large cohort of “digital natives” who are highly receptive to new technologies. Smartphone penetration in the region is among the highest globally—for example, Vietnam’s smartphone usage rate exceeds 84%, with the government pushing for universal smartphone coverage by the end of 2024. Thailand’s internet penetration rate is 88%, and social media users account for over 68% of the population. The mobile-first internet usage habit means that Web3 products and marketing must prioritize mobile-friendly experiences.

In terms of user growth and market size, Southeast Asia’s Web3 industry is expanding explosively. Estimates suggest the regional Web3 market will grow at over 50% annually, reaching over $6.4 billion by 2030. This growth is fueled by significant funding and policy support: in 2024, ASEAN countries jointly launched a $200 million blockchain innovation fund, and over 50 blockchain labs were established in countries like Vietnam and Malaysia to nurture talent. Regulatory frameworks are becoming clearer, with Thailand and Singapore issuing digital asset management and exchange licensing systems to support industry growth. 

In this capital- and regulation-friendly environment, blockchain startups and application innovations are flourishing across Southeast Asia, drawing global attention to Web3 projects.

Southeast Asia holds a pivotal position in Web3 development, with its vast young user base, increasingly robust digital infrastructure, and proactive policy support, making it a fertile ground for Web3 application adoption and user growth. In this article, we will delve into the common characteristics of the Southeast Asian Web3 market, using local marketing insights from Vietnam, Thailand, and Indonesia as examples to help B2B project teams and marketers formulate effective regional integrated marketing strategies.

Common Characteristics and Trends of the Southeast Asian Web3 Market

Young User Base with Strong Community Engagement

As mentioned earlier, the crypto user base in Southeast Asia is predominantly aged 20–30, naturally inclined to embrace new technologies. This young demographic is not only large but also tends to rely on online communities for information and investment decisions. Community influence is exceptionally strong—many users enter the crypto space through friends’ recommendations or community engagement. For example, in Vietnam, reports indicate that about 76% of crypto holders make investment decisions based on friends’ suggestions, highlighting the significant impact of community word-of-mouth on user behavior. This phenomenon is equally evident in other Southeast Asian countries, making “word-of-mouth marketing” particularly crucial.

High Community Activity and Engagement

Southeast Asia is considered one of the most active regions for crypto communities globally. Grassroots users are enthusiastic about sharing trading insights and project information across various social platforms. Telegram groups, Discord, and Facebook groups are common community hubs, with platform preferences varying by country (detailed later). Overall, Southeast Asian users show high participation in activities like airdrops and community incentive programs, willingly investing time and effort in early-stage community building for potential rewards. This strong community cohesion makes Southeast Asia a preferred market for many Web3 projects to establish initial user bases.

High Technology and Application Adoption

Southeast Asian users generally exhibit high acceptance of new blockchain applications and models. On one hand, due to underdeveloped financial infrastructure in some countries, Web3 applications offering alternative financial services are particularly popular. For instance, on-chain payments, cross-border remittances, and DeFi lending address real needs, with users eager to try low-fee stablecoin transfers or decentralized wealth management products. On the other hand, “Play-to-Earn” (P2E) models have gained immense popularity, seen as a blend of gaming entertainment and income opportunities. Countries like the Philippines, Vietnam, and Indonesia have seen massive influxes of players into blockchain games, making Southeast Asia a global hotspot for Web3 gaming. Over the past year, 30 blockchain gaming platforms were launched in the region, attracting 5 million new users. Crypto gaming is not just a trend but a channel for generating income. This game-driven growth reflects Southeast Asian users’ enthusiasm for Web3 applications that combine education, entertainment, and earning potential.

Growth Trends and Institutional Attention

With the explosive influx of users, on-chain activity in Southeast Asia is also surging. Chain analysis shows significant growth in DEX trading volume and stablecoin usage from 2023 to 2024, indicating deeper crypto adoption. Beyond retail investors, institutions and professional traders are increasingly focusing on the region. For example, Indonesia’s crypto adoption index ranking jumped from 7th to 3rd globally in 2024, driven by institutional trading and decentralized exchange activity. Governments are also recognizing Web3’s potential, exploring central bank digital currencies (CBDCs) and issuing token issuance guidelines. This suggests that Southeast Asia’s Web3 market will become more standardized and scalable, providing marketers with a broader yet more mature stage.

In summary, Southeast Asia’s Web3 market is vibrant, with a young, community-driven user base and fertile ground for adopting new models. However, cultural and regulatory differences across countries require marketing strategies that balance regional trends with localized nuances. Below, we provide detailed marketing insights for Vietnam, Thailand, and Indonesia.

Want to know the differences between various Web3 marketing strategies? Come and explore!

Vietnam Market: Local KOL Preferences, Community Channels, and Cultural Communication Habits

Vietnam is a standout market in Southeast Asia’s Web3 landscape. With a population of about 100 million, a young and highly digitized user base, Vietnam consistently ranks among the top globally for crypto adoption. While the government does not recognize cryptocurrencies as legal tender, it permits holding them, fostering vibrant grassroots crypto investment and innovation. Native projects like Coin98 have gained global prominence, and the rise of well-known blockchain games like Axie Infinity is closely tied to Vietnam’s community. For Web3 projects entering Vietnam, the following aspects are critical:

Local KOL Preferences

Vietnam’s crypto community highly values KOLs (Key Opinion Leaders), but their preferences are unique. Local KOLs gain trust through substantive content and practical experience, with community members expecting knowledge-driven insights rather than mere advertising. Vietnamese KOLs are active on platforms like YouTube and Twitter (X), sharing market insights and project reviews through long- and short-form videos and posts.

For example, KOL Thuan Capital has operated a crypto YouTube channel since 2017, with over 180,000 subscribers and more than 2,200 market analysis videos, known for its consistent market tracking and educational enthusiasm. This indicates Vietnamese audiences prefer in-depth, opinionated content. Many KOLs also run Telegram channels or Facebook pages to interact with fans and answer questions promptly. Overall, Vietnamese KOLs lean toward a professional yet approachable image, building trust through knowledge-sharing rather than hype. For project teams, partnering with credible industry KOLs in Vietnam is key to gaining local trust. [Access the Vietnam influencer list for free.]

Community Channels and Media

Effective Web3 marketing in Vietnam hinges on leveraging local community channels. First, Telegram is one of the most widely used platforms for Vietnam’s crypto community. Investors gather in Telegram groups to discuss everything from spot trading and futures strategies to the latest airdrop information. Major communities like TradeCoinVietnam, HC Capital, and Coin68 have tens of thousands of members, covering topics from news to trading and DeFi. These comprehensive communities are often the go-to channels for overseas projects entering Vietnam—posting project introductions or hosting AMAs in these groups can quickly reach large target audiences. Second, while Twitter (X) is not a mainstream social platform for Vietnam’s general population, it holds significant influence in the crypto circle, with many KOLs and seasoned players posting insights in English and Vietnamese.

Thus, engaging with Vietnamese KOLs on Twitter and creating trending topics can boost visibility. Additionally, Facebook enjoys extremely high penetration in Vietnam and is a key platform for project information dissemination. Many users access news and project updates through crypto investment groups on Facebook. Given its reach, projects should maintain official Facebook pages with frequent Vietnamese-language updates to attract attention. Lastly, YouTube and TikTok have surged in Vietnam, with a growing number of crypto content creators. Short-form videos appeal to young users and can be used to explain complex concepts or showcase product features. However, content must balance entertainment and accuracy.

Cultural Communication Habits

Vietnam’s cultural communication style has unique traits that inform localized marketing strategies. First, Vietnamese users generally have a high risk tolerance and are willing to explore high-reward, high-risk investments, rooted in the culture’s traditional adventurous spirit. Marketing content that highlights a project’s potential returns and innovation can spark interest, but exaggerated claims must be avoided—Vietnamese communities are bold yet highly sensitive to project authenticity and security, quickly spreading FUD (fear, uncertainty, doubt) if doubts arise.

In fact, the community can “make or break” a project in Vietnam: it can drive early success or cause setbacks due to eroded trust. A notable case is Coin98, which initially thrived on community support but later faced reputational challenges due to declining confidence, despite heavy KOL endorsements. This underscores the need for projects to engage communities sincerely and communicate transparently. Second, Vietnamese users heavily rely on personal networks for information, valuing “friend recommendations” over official ads.

Marketers can leverage this by encouraging existing community members to invite friends or designing activities with social sharing incentives to spark word-of-mouth effects. Finally, language is critical—Vietnamese must be used. While many young Vietnamese understand basic English, they trust content in their native language for investment decisions. Websites, whitepapers, and announcements should offer high-quality Vietnamese versions, avoiding literal translations that create cultural disconnects. Incorporating local idioms or metaphors (ensuring they’re positive and appropriate) can also build rapport. For example, likening a project’s vision to a familiar Vietnamese story or historical reference can enhance relatability.

Success in Vietnam hinges on integrating into the local community ecosystem. Building credibility through authoritative KOLs and active Telegram communities, delivering valuable Vietnamese-language content, and respecting the high-risk, high-engagement investment culture are key to winning Vietnamese users. In short, win the community, win Vietnam.

Thailand Market: Media Preferences, KOL Styles, and Marketing Compliance Essentials

Market Overview

Thailand is another critical Web3 market in Southeast Asia. With a population of nearly 72 million, high internet and mobile penetration, and approximately 50 million active social media users, Thailand boasts a vast digital user base. The government is open to blockchain, offering tax exemptions to attract digital asset investments and successfully hosting major blockchain events like DevCon in 2024, signaling its ambition to become a regional crypto hub. Thai users primarily view cryptocurrencies as investment assets rather than payment tools, making compliant operations and investor protection paramount. Key considerations for entering the Thai market include:

Media and Channel Preferences

Thailand’s internet users are highly social, spending among the most time globally on social media daily. This makes social media-focused Web3 marketing essential. Facebook is Thailand’s most dominant platform, nearly ubiquitous among users. Many crypto investors gather in Facebook pages and groups to discuss market trends and project updates. Thus, operating Thai-language content on Facebook, running ads, or partnering with crypto-related communities can maximize reach.

YouTube also has high penetration in Thailand, with users favoring video content for information. Crypto KOLs with YouTube channels often have tens of thousands of subscribers, offering detailed market commentary. Video marketing is highly effective, and projects can produce Thai-language explainer videos or host live interviews to meet users’ content consumption habits. The Line messaging app is Thailand’s national communication tool, though relatively closed; some projects operate Line groups to reach users not on Telegram. Overall, Thailand’s media landscape aligns with mainstream internet trends—Facebook, YouTube, TikTok, and Twitter are primary platforms, supplemented by Telegram/Line communities. Marketing strategies should combine open social media for brand exposure with private chat groups for deeper engagement.

KOL Styles and Local Influence

Thailand’s crypto KOL ecosystem is vibrant, featuring both professional investors and younger crypto influencers. Thai users rely heavily on KOLs for market analysis and investment advice, viewing them as trusted sources. Compared to Vietnam’s risk-tolerant KOLs, Thai KOLs tend to be more cautious and rational, building credibility through expertise and real-world experience. For example, Thuan Capital, positioned as a finance MBA graduate, advocates long-term, buy-low strategies, resonating with Thai communities for its prudent approach. Similarly, Bitkub exchange founder Jirayut “Topp” Srupsrisopa, a prominent blockchain thought leader, is known for his rigorous, visionary public image, frequently commenting on industry trends.

However, some Thai KOLs attract younger audiences through entertaining content, such as TikTok or Instagram videos simplifying complex concepts. For the Thai market, partnering with locally influential finance bloggers or trading educators to introduce project highlights in Thai or bilingual formats is more effective than self-promotion. Note that Thai KOLs are cautious about promoting tokens to avoid regulatory risks, so projects must provide comprehensive information to enable compliant endorsements.

Marketing Compliance Essentials

Thailand has some of the strictest digital asset marketing regulations in the region. The Thai Securities and Exchange Commission (SEC) has issued detailed advertising guidelines that projects must follow to avoid violations. Key compliance points include risk disclosures, truthful advertising, and licensing requirements. [Refer to previous articles for detailed compliance guidelines.]

In summary, marketing in Thailand requires a dual approach: leveraging appropriate media and KOL strategies to align with Thai users’ information habits and preference for professionalism, while strictly adhering to local regulations as a foundation. Content in Thai should be objective, transparent, and compliant to gain both regulatory and user approval. Only by delivering engaging yet scrutinized content can Web3 projects establish a strong brand image and sustainable growth in Thailand.

Interested in collaborating with local influencers in Vietnam, Thailand, or Indonesia? ChainPeak Pro—Asia’s largest Web3 KOL marketing agency—will be your secret weapon. Contact us today.

Indonesia Market: Mobile-First Strategy, Linguistic Diversity, and Content Delivery Types

Indonesia, with a population of approximately 276 million, is Southeast Asia’s largest and most promising Web3 market. It boasts a vast mobile internet user base and rich cultural-linguistic diversity. Although per capita income is relatively low, cryptocurrency awareness and adoption are rapidly rising. According to Chainalysis, Indonesia’s crypto adoption index ranking jumped from 7th in 2023 to 3rd in 2024, reflecting remarkable public engagement growth. The government permits crypto trading and plans to launch a national crypto exchange, creating a favorable industry environment. To unlock Indonesia’s market, projects must embrace its “mobile-first” and “multilingual localization” characteristics and adopt content formats that resonate locally.

Mobile-First Strategy

Indonesia’s internet is distinctly mobile-driven. The country has 353.8 million active mobile SIM connections, 1.28 times its population. Many users lack PCs or broadband, relying entirely on smartphones for internet access. This leads to two marketing imperatives: First, all online products and content must be highly mobile-friendly. Websites, DApps, and event landing pages must ensure fast loading and optimal display on mobile devices, incorporating Indonesia’s commonly used mobile payment/login methods. Poor mobile experiences will quickly lose Indonesian users’ patience.

Second, marketing touchpoints must integrate into users’ mobile lifestyles. Indonesians spend significant time on mobile apps, particularly social media and messaging. With over 167 million social media users, TikTok, YouTube, Instagram, and Facebook are the most popular platforms. Notably, Indonesia is the world’s largest TikTok market, with over 126 million adult users—nearly half the population—and the highest monthly TikTok usage time globally. This makes short-form video content unparalleled in reach and influence. Projects should leverage TikTok and YouTube for vibrant video content, such as fun explainer videos on NFTs or team challenges using local memes, to boost shareability and virality. Additionally, WhatsApp and Telegram are valuable for community operations, with many local crypto enthusiast groups boasting thousands of members. In summary, a “mobile-first” approach in Indonesia means embedding marketing into smartphones: ensuring mobile-optimized content and focusing on mobile apps as primary channels to align with user habits.

Linguistic and Cultural Diversity

Indonesia is a multi-ethnic nation spanning thousands of islands, with over 700 languages and dialects. While Bahasa Indonesia is the official language, regional populations use native languages daily, and cultural content preferences vary. Marketing in Indonesia requires both leveraging the common language and respecting local diversity. First, all public-facing content must be in Bahasa Indonesia, including websites, whitepapers, press releases, and social posts. Although some urban users understand basic English, trust and resonance are built through the native language. Translations should involve professional translators familiar with blockchain terminology to ensure accuracy and local linguistic fit. For example, “airdrop” can be directly borrowed but needs explanation, while DeFi concepts may require simple Bahasa Indonesia phrases to lower comprehension barriers.

Second, marketing should adapt to regional diversity. While Bahasa Indonesia reaches most audiences, cultural differences across Java, Sumatra, Kalimantan, and other regions mean a one-size-fits-all approach may falter. For instance, in the religiously conservative Java region, avoiding sensitive religious topics and emphasizing community support and equal opportunities may resonate more. In economically vibrant Jakarta, users prioritize investment returns and innovation, so highlighting global vision and growth potential is effective. In short, tailor strategies to local contexts: incorporate regional symbols (e.g., Jakarta’s Monas tower) in campaigns for key cities or use local greetings/sayings in community outreach to build rapport. While it’s impractical to create content for every language, major campaigns (e.g., nationwide online launches) can offer subtitles in languages like Javanese to show respect for diversity.

Content Delivery Types

Choosing content formats and tones that align with Indonesian preferences can yield outsized results. Entertainment-driven, visually rich content is particularly effective. First, short-form videos dominate, so projects should leverage TikTok challenges or YouTube narrative shorts to package project concepts. For example, launching a hashtag challenge inviting users to create 15-second videos about Web3’s future can spark trending topics. Second, images and animations are critical for communication. Indonesians prefer charts, comics, or GIFs over lengthy texts to understand complex concepts. Projects can create infographics in Bahasa Indonesia explaining operational logic or release comic/illustration series showcasing use cases to align with public comprehension levels.

Moreover, Indonesians respond enthusiastically to gamified and incentivized content. Many young Indonesians earn income through blockchain games like Axie, indicating a strong foundation for “play-to-earn” models. Projects can design interactive content like community mini-games, airdrops, or NFT collection challenges. Even modest rewards encourage participation, as users enjoy the fun and share outcomes on social media, generating secondary exposure. Successful cases show that localized online events, such as Ramadan or Independence Day-themed NFT airdrops, can spark widespread discussion. Finally, Indonesia’s mainstream culture values modesty and friendliness, so marketing should avoid aggressive tones or competitor bashing. Framing projects as community-empowering and knowledge-sharing builds goodwill.

Indonesia’s market is vast and complex, but mastering the essentials can unlock its potential. Centering marketing around mobile devices, telling compelling stories in Bahasa Indonesia, creating engaging and fun content, and tailoring to regional cultures will win Indonesian users’ attention and trust. Indonesians are open to new technologies but favor relatable, localized communication. Adhering to these principles can yield substantial results in this populous nation.

Integrated Strategy Recommendations: Multi-Country Campaigns and Localized Strategies in Southeast Asia

Given the similarities and differences across Southeast Asia’s key markets, Web3 projects need integrated regional marketing strategies that maintain brand consistency while adapting to local nuances. Below are recommendations to help projects efficiently deploy campaigns across Southeast Asia and achieve synergistic effects:

Understand Local Consumers for Differentiated Strategies

Southeast Asia is not a monolith; even the same campaign requires localized adjustments across countries. The foundation of an integrated strategy is researching user behaviors and preferences in Vietnam, Thailand, Indonesia, and other markets. Understand key differences in language, culture, and regulations, then design tailored marketing plans. For example, a product launch campaign might emphasize community airdrop incentives in Vietnam (aligning with its high-risk, high-engagement culture), highlight safety and long-term value in Thailand, and incorporate social challenges in Indonesia. Localized creativity within a unified regional theme ensures each market feels the campaign speaks to them, boosting acceptance.

Build a Cross-Country Content Matrix for Consistent Branding

Integrated marketing requires delivering consistent brand messaging and identity across channels and countries. Projects should create a regional brand guideline defining positioning, core selling points, and visual standards for local teams to reference. Based on this, develop a localizable content matrix. For example, a global launch can have a unified English visual and slogan, which local teams translate and adapt with regional symbols for synchronized promotion. Similarly, a universal whitepaper/FAQ can be adjusted by local teams to reflect local concerns.

Ensuring consistent core messaging across countries builds clear brand recognition, avoiding fragmented narratives. Cross-channel integration is also key—official websites, social media, and media coverage should reinforce each other. For instance, a Twitter topic discussion can be paired with Telegram community engagement and local KOL YouTube reviews, amplifying a campaign across touchpoints. This cross-channel flow and content reuse enhance efficiency and reduce market silos.

Leverage Local KOLs and Partners for Regional Synergy

Local resources are critical for multi-country campaigns. Identify 1–2 core KOLs or community organizations per target country as “local ambassadors” to form a regional KOL alliance. For major announcements or events, coordinate KOLs to post and interact on their platforms simultaneously, amplifying reach across Southeast Asia. For example, during a product launch, Vietnamese KOLs can share Vietnamese/English announcements on Telegram, Thai KOLs host Facebook live sessions, and Indonesian KOLs post creative TikTok videos.

Each KOL leverages their platform’s strengths, creating a collective impact greater than individual efforts. Additionally, regional industry events and media partnerships, like CoinGecko conferences or Tech in Asia, offer opportunities to reach multiple countries’ audiences through sponsorships or speaking engagements. Regional media interviews can be translated and shared across local communities, fostering cross-country synergy. The goal is to weave local resources into a collaborative network rather than letting markets operate independently. [Discover the KOL campaign guide now!]

Manage Multi-Country Campaign Timing

Multi-country marketing requires careful timing and rhythm. A phased approach is effective: avoid launching full-scale campaigns in all countries simultaneously. Instead, test markets like Vietnam with strong community foundations for early user feedback, then scale to broader markets like Thailand and Indonesia as the product matures. This wave-like progression conserves resources and sustains momentum.

For major launches or global events, synchronized multi-country campaigns are viable but must account for time zones and holidays. Avoid scheduling during local public holidays when users may be unavailable, or missing peak traffic periods like Thailand’s Songkran or Indonesia’s Eid al-Fitr. Create a regional marketing calendar marking key holidays and adjust timing accordingly. For instance, schedule major announcements for weekday afternoons/evenings to ensure team availability across markets, or stagger releases by time zone (e.g., mornings for the Philippines and Indonesia, afternoons for Thailand and Vietnam) for continuous exposure. Strategic timing maximizes impact and minimizes team strain.

Deep Localization Guidance

Successful integrated marketing depends on high-quality localization. Establish a multi-language content review process, with local teams auditing materials before release to ensure linguistic accuracy and cultural appropriateness. Use local professional translators and creators rather than machine translations or literal renditions. For example, hire Vietnamese crypto writers to adapt English blogs into reader-friendly articles. Encourage local teams to share user feedback and FAQs across markets to optimize content collectively.

If Thai users prioritize compliance details, incorporate similar answers in Indonesian and Vietnamese FAQs to ensure consistency. Localization extends to design—use local landmarks or cultural symbols in visuals and adjust website UI for language lengths. These details show care and build trust. Empower local teams with flexibility to adapt content while maintaining central oversight for a “global brand, local flavor” balance.

Through these strategies, Web3 projects can achieve coordinated, efficient multi-country campaigns in Southeast Asia, blending regional planning with localized execution. Only by mastering localization and integration can projects unlock the region’s diverse market potential.

Conclusion

The success of Web3 marketing in Southeast Asia hinges on three pillars: deep localization, cultural understanding, and resource integration.

First, deep localization is essential for market entry. From language translation to content creation and channel selection, strategies must be tailored to each country, communicating in ways users understand and trust. As observers note, Southeast Asia is a “patchwork” of cultures and languages—only genuine localization wins consumers’ hearts. One-size-fits-all approaches falter; projects must demonstrate respect and attention to each market.

Second, cultural understanding imbues marketing with resonance. Beyond surface-level language, marketers must grasp local values, aesthetics, and behaviors. Vietnamese users value community strength, Thais prioritize professionalism and trust, and Indonesians seek entertainment and interaction. Aligning messaging with these cultural pulses makes users active supporters and amplifiers.

Finally, resource integration amplifies market advantages for multiplicative effects. Unified strategic planning weaves KOLs, media, and communities into a collaborative network, establishing a consistent yet vibrant brand image across the region. In today’s interconnected digital landscape, Southeast Asian users influence each other, and integrated campaigns maximize reach and ROI. Integration also means sharing lessons and coordinating pacing across teams for cohesive yet diverse campaigns.

In conclusion, Southeast Asia’s Web3 market is full of opportunities and challenges. By executing deep localization, understanding cultural nuances, and integrating regional resources, Web3 projects can stand out and achieve lasting success and user trust. This is both a strategic and philosophical challenge—abandoning “one-size-fits-all” mindsets and investing in sincerity and patience will yield rich rewards in Southeast Asia.

Frequently Asked Questions (FAQ)

Q1: Which Southeast Asian country should Web3 projects prioritize for promotion?

A1: Vietnam is ideal for cold starts due to high user activity; Thailand suits DeFi/NFT products; Indonesia is best for large-scale user education.

Q2: What are the advantages of collaborating with Southeast Asian KOLs through ChainPeak?

A2: As an agency, we offer bulk negotiation power, securing rates far lower than direct deals. Long-term partnerships include customized packages and annual discounts, saving over 30% on costs.

Q3: How should marketing budgets be allocated?

A3: Allocate 70% to KOLs and communities, 30% to media exposure and online ads, prioritizing user conversion early on.

Q4: Is local KOL collaboration necessary?

A4: Strongly recommended, as language and cultural trust directly impact conversion rates.

Q5: How long does community building take to show results?

A5: Initial activity can emerge in 2–3 weeks, with more significant results after 1–2 months.

Additional Resources

• View Influencer List: https://chainpeak.pro/
• Official Twitter: https://twitter.com/chainpeak
• Global KOL Resource Group: https://t.me/globalcryptokol
• Global Moderator Resource Group: https://t.me/web3modglobal