Growth-based airdrops: a new paradigm for incentivizing long-term user retention.
Airdrops were once seen as the default cold-start tool for Web3 projects, but the industry has gradually reached a consensus: “Airdrop ≠ Growth.” An a...
Binance Alpha Listing Guide: Document Checklist, Application Process, Review Time, and Operational Guidelines
Binance Alpha, launched at the end of 2024, is Binance’s “pre-listing token selection pool,” focused on discovering early-stage, high-potential Web3 p...
Web3 Project Alpha Zone Listing Identity Compliance Guidelines
On major exchanges such as Binance, Gate, and HTX (formerly Huobi), the Alpha Zone or Innovation Board has been launched in recent years to enable ear...
Why Web3 Projects Can’t Ignore KOC: The “Last Mile” of Crypto Marketing
In today’s Web3 marketing, winning people’s attention and trust is harder than ever. Many teams find that throwing big budgets at famous KOLs (Key Opi...
Web3 Localization Guide: ROI Strategies for Asia / Turkey / Eastern Europe
Web3 projects often hit the same problem when going global: limited budgets. How do you get the best ROI with the money you have?
This article introd...
Web3 Media Strategy: How to Make Your Project Globally Visible
Over the past two years, the Web3 world has transitioned from feverish hype to measured stability, with project numbers soaring. According to Electric...
The Ultimate Guide to Web3 Project Growth: KOL Marketing and Media Exposure
In the fiercely competitive Web3 landscape, hundreds of new projects emerge daily, yet Messari’s 2024 data reveals that over 85% of Web3 projects fade...
How Web3 Projects Can Nail Media Exposure in 2025 (Complete Guide)
In 2025, the Web3 industry remains a bustling arena, but the competition has escalated into a fierce battleground. According to recent data, global We...
How to Choose the Right Web3 Media Channels for Your Project
In today’s fiercely competitive Web3 landscape, relying solely on technology or product strength is no longer enough to break through. According to jo...
Deep Dive: Why Web3 Projects Need News Media Exposure
In today’s information-saturated Web3 world, the notion that “great projects will naturally get noticed” is a myth. On-chain data, technical strengths...