Why Web3 KOL Marketing Often Fails and How to Choose Reliable Web3 Marketing Partners
Over the past year, KOL (Key Opinion Leader) marketing has become one of the most commonly used promotional strategies for Web3 projects. According to...
Essential for Web3 Project Cold Starts: How to Ignite the Market with KOLs + Media
In the Web3 world, user attention is scarcer than tokens. Data shows that approximately 80% of new projects fail to surpass 1,000 active users within...
The Ultimate Guide to Web3 KOL Marketing: How to Find and Collaborate with High-Quality Crypto KOLs
In the surging wave of Web3, the global cryptocurrency market is growing at an astonishing pace. According to Statista, the global blockchain market s...
Top 10 Recommended Platforms for Building Crypto Communities
In the Web3 era, communities are not just project supporters but amplifiers of value. According to Dune Analytics, global DeFi users surpassed 120 mil...
2025 Web3 Marketing Guide: How to Build a Successful Web3 Community
In the Web3 wave, communities determine a project’s fate. In 2024, 80% of Web3 projects failed due to inactive communities, while successes like Unisw...
Why Web3 Growth Depends on Local Language Content
Web3 may be a global phenomenon, but relying solely on English marketing is a major misstep for expanding into non-English regions. Many Western teams...
The Ultimate Guide to Entering the Chinese Cryptocurrency Market
The Chinese cryptocurrency market is one of the largest and most active in the world. Recent estimates suggest over 21 million crypto users across mai...
Behind the New Stablecoin Bill: How Should Web3 Projects Approach Marketing?
In 2025, the marketing landscape for Web3 projects is undergoing a seismic shift. The introduction of stablecoin regulatory bills in the U.S. and Euro...
How to Conduct KOL Marketing in the Chinese Crypto Market
The Chinese-speaking crypto market is a pivotal force in the global Web3 ecosystem, with significant user scale and influence. Approximately one-quart...
From Content to Community: 2025 Web3 Global Growth Strategy Guide
In the first half of 2025, the Web3 ecosystem continues to see a surge in project numbers, funding, and complexity. According to Token Terminal data,...