Behind the New Stablecoin Bill: How Should Web3 Projects Approach Marketing?
In 2025, the marketing landscape for Web3 projects is undergoing a seismic shift. The introduction of stablecoin regulatory bills in the U.S. and Euro...
How to Conduct KOL Marketing in the Chinese Crypto Market
The Chinese-speaking crypto market is a pivotal force in the global Web3 ecosystem, with significant user scale and influence. Approximately one-quart...
From Content to Community: 2025 Web3 Global Growth Strategy Guide
In the first half of 2025, the Web3 ecosystem continues to see a surge in project numbers, funding, and complexity. According to Token Terminal data,...
How Crypto Projects Should Choose Asian Media: Web3 Crypto Media Resources in Asia (with Contact Information)
For Web3 projects expanding into Asia, leveraging active local crypto media is crucial. A range of blockchain-focused news outlets has emerged across...
The Ultimate Web3 Guide: How to Leverage KOLs in Crypto Marketing
In 2024, global Web3 investment funding surpassed $12 billion, a nearly 60% increase from the previous year. Yet, amidst this growth race, most projec...
Is the Age of Mega-Influencers Over? What Crypto Brands Are Spending On Instead
During the crypto industry’s peak, projects eagerly enlisted mega-influencers with millions of followers on platforms like Twitter (now X) and YouTube...
Web3 Marketing Playbook for Pre-TGE Projects: Building Buzz Without a Token
In the current cryptocurrency market, new projects often face the "cold start" problem: a lack of user base and credible endorsements, resulting in li...
One-Off Exposure vs. Long-Term Partnerships: Which KOL Collaboration Model Best Suits Web3 Project Growth?
In the Web3 surge, global blockchain projects secured over $12 billion in funding in 2024, a 60% increase from 2023. Meanwhile, the customer acquisiti...
Want to Enter the Chinese Crypto Market? Start with These 10 Chinese-Speaking KOLs
According to the 2024 Asia Market Reports from Chainalysis, PANews, and CoinGecko, the number of crypto users in the Chinese-speaking region has surpa...
Micro vs. Macro KOLs: Who Delivers Higher ROI in Web3 Marketing?
In the fiercely competitive Web3 market, Western project teams often gravitate toward partnering with macro KOLs (Key Opinion Leaders) with massive fo...